Accuris CRO Alert: Fuel Your SaaS Pipeline
Accuris just tapped Kevin Williams as CRO. Pitch Revenue Intelligence & Customer Success automation to speed your pipeline and close deals.
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๐ Battle Card: Accuris
Quick trigger:
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๐ค Decision Maker in the News
- Kevin Williams, Chief Revenue Officer ยท ๐ [LinkedIn](https://www.linkedin.com/company/accuris/)
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๐ก Why It Matters
- This Accuris sales trigger signals a major shift to SaaS revenue models and global customer success priorities. โ Source
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๐ฏ Core Pain Point
- Scaling a global SaaS-led revenue engine under a modern go-to-market model
- Deepening customer success to increase market share in engineering sectors
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๐ฐ What to Pitch
- Primary: Revenue Intelligence Platform โ Accelerate SaaS sales cycles and forecast accuracy responding to this Accuris sales trigger
- Expansion: Customer Success Automation โ Increase retention and expand account value using this Accuris sales trigger
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๐บ๏ธ Quick Context
- HQ: Denver, CO
- Employees: โ 200
- Rev: โ $60 M
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๐คผ Competitive Intel
*Which other vendors youโll probably face to win Accurisโs business.*
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- Salesforce Sales Cloud โ CRM / Revenue Intelligence
- Unique edge: End-to-end sales to service automation
- Evaluated by CRO & VP Sales for ecosystem integration
- Clari โ Revenue Operations Platform
- Unique edge: AI-powered forecasting
- Evaluated by RevOps for pipeline visibility
- Gong โ Conversation Intelligence
- Unique edge: Real-time deal coaching
- Evaluated by Sales Managers for win-rate lift
- HubSpot Sales Hub โ CRM / Sales Automation
- Unique edge: All-in-one marketing-to-sales funnel
- Evaluated by Marketing & Ops for ease of use
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โ Do-Now Checklist
Connect with Kevin Williams on LinkedIn (link above)
Craft first touch referencing this Accuris sales trigger and outcomes
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step
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๐ง Copy My Prompt for Personalized Cold Outreach
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โ๏ธ YOUR COMPANY
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OUR_COMPANY = โโ TBDโ
OFFER_BRIEF = โโ TBDโ
PROOF_METRIC = โโ TBDโ
CTA_STYLE = โquick_callโ
TONE = โfriendlyโ
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๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Kevin
COMPANY = Accuris
DEPT = Revenue
SIZE = โ 20
BOTTLENECK = scaling your global SaaS revenue engine
EVENT = Appoints Kevin Williams as Chief Revenue Officer
DETAIL = Chief Revenue Officer
PAIN = deepening customer success to increase market share
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251008093640&div=41152219
SIM_CO = PTC
WIN_METRIC = โ TBD
NEXT_SIZE = โ 50
EMP_EST = โ 200
REV_EST = โ $60M
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TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ 20-person Revenue
Kevinโnoticed your Revenue team is โ 20.
Thatโs when scaling your global SaaS revenue engine slows growth.
We helped PTC fix this with โ TBD.
Result: โ TBD.
Quick call?
PSโnext bottleneck hits โ 50.
DM โค45 words, TONE:
Saw your post about Chief Revenue Officer โ deepening customer success to increase market share.
โ TBD. โ TBD.
Quick chat?```