Accuris CRO Alert: Fuel Your SaaS Pipeline

Accuris just tapped Kevin Williams as CRO. Pitch Revenue Intelligence & Customer Success automation to speed your pipeline and close deals.

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๐Ÿš€ Battle Card: Accuris

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This Accuris sales trigger signals a major shift to SaaS revenue models and global customer success priorities. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling a global SaaS-led revenue engine under a modern go-to-market model
  • Deepening customer success to increase market share in engineering sectors
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๐Ÿ’ฐ What to Pitch
  • Primary: Revenue Intelligence Platform โ†’ Accelerate SaaS sales cycles and forecast accuracy responding to this Accuris sales trigger
  • Expansion: Customer Success Automation โ†’ Increase retention and expand account value using this Accuris sales trigger
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Denver, CO
  • Employees: โ‰ˆ 200
  • Rev: โ‰ˆ $60 M
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win Accurisโ€™s business.*
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  • Salesforce Sales Cloud โ€” CRM / Revenue Intelligence
    • Unique edge: End-to-end sales to service automation
    • Evaluated by CRO & VP Sales for ecosystem integration
  • Clari โ€” Revenue Operations Platform
    • Unique edge: AI-powered forecasting
    • Evaluated by RevOps for pipeline visibility
  • Gong โ€” Conversation Intelligence
    • Unique edge: Real-time deal coaching
    • Evaluated by Sales Managers for win-rate lift
  • HubSpot Sales Hub โ€” CRM / Sales Automation
    • Unique edge: All-in-one marketing-to-sales funnel
    • Evaluated by Marketing & Ops for ease of use
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โœ… Do-Now Checklist

Connect with Kevin Williams on LinkedIn (link above)
Craft first touch referencing this Accuris sales trigger and outcomes
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‰ˆ TBDโ‘
OFFER_BRIEF   = โ‘โ‰ˆ TBDโ‘
PROOF_METRIC  = โ‘โ‰ˆ TBDโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Kevin
COMPANY     = Accuris
DEPT        = Revenue
SIZE        = โ‰ˆ 20
BOTTLENECK  = scaling your global SaaS revenue engine
EVENT       = Appoints Kevin Williams as Chief Revenue Officer
DETAIL      = Chief Revenue Officer
PAIN        = deepening customer success to increase market share
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251008093640&div=41152219
SIM_CO      = PTC
WIN_METRIC  = โ‰ˆ TBD
NEXT_SIZE   = โ‰ˆ 50
EMP_EST     = โ‰ˆ 200
REV_EST     = โ‰ˆ $60M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ 20-person Revenue

Kevinโ€”noticed your Revenue team is โ‰ˆ 20.

Thatโ€™s when scaling your global SaaS revenue engine slows growth.

We helped PTC fix this with โ‰ˆ TBD.

Result: โ‰ˆ TBD.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ 50.

DM โ‰ค45 words, TONE:
Saw your post about Chief Revenue Officer โ€” deepening customer success to increase market share.  
โ‰ˆ TBD. โ‰ˆ TBD.  
Quick chat?```

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