Accuris Partnership Power Play
Accuris taps industry vet Martin Collinson as CPO. Leverage this trigger to open new partnership deals, boost your pipeline, and smash your quota.
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๐ Battle Card: Accuris
This Accuris sales trigger lets reps tap into new partnership deals.
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Quick trigger:
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๐ค Decision Maker in the News
- Martin Collinson, Chief Partnership Officer ยท ๐ [LinkedIn](https://www.linkedin.com/company/accurisengineeringintelligence/)
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๐ก Why It Matters
This Accuris sales trigger highlights a strategic hire to deepen SDO partnerships and accelerate integration into engineering workflows. โ Source
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๐ฏ Core Pain Point
- Fragmented partner networks delaying standards delivery
- Manual workflows throttling co-creation of engineering content
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๐ฐ What to Pitch
- Primary: Partner Relationship Management Platform โ Streamlined onboarding and real-time content syndication
- Expansion: AI-driven Partner Analytics โ Data-backed insights into partnership ROI
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๐บ๏ธ Quick Context
- HQ: Denver, CO
- Employees: โ 120
- Rev: โ $25 M
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๐คผ Competitive Intel
Which other vendors youโll probably face to win Accurisโs business.
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- S&P Global โ Standards & Data Platform
- Unique edge: Integrated financial and supply-chain data
- Evaluated by CIO & VP Product for breadth of content
- Techstreet โ Standards Content Distribution
- Unique edge: Publisher-direct partnerships
- Evaluated by Dir. of Partnerships for integration speed
- Document Center โ Engineering Standards Solutions
- Unique edge: Custom ISO & ASTM packages
- Evaluated by Ops & Engineering Leads for customization
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โ Do-Now Checklist
Connect with Martin Collinson on LinkedIn (link above)
Draft first-touch email + DM referencing this Accuris sales trigger and send by EOD
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step
Get intel like this dailyโno fluff, all pipeline. Subscribe and get the latest Accuris sales trigger every morning.
[Subscribe to NewsletterForLeads](https://newsletterforleads.com)
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๐ง Copy My Prompt for Personalized Cold Outreach
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โ๏ธ YOUR COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
OUR_COMPANY = โโ
OFFER_BRIEF = โPartner Relationship Management Platform โ streamlined onboarding & real-time content syndicationโ
PROOF_METRIC = โโ TBDโ
CTA_STYLE = โquick_callโ
TONE = โfriendlyโ
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Martin
COMPANY = Accuris
DEPT = Partnerships
SIZE = โ TBD
BOTTLENECK = โ Fragmented partner networks delaying standards delivery
EVENT = Appoints Standards Industry Veteran Martin Collinson as Chief Partnership Officer
DETAIL = appointment as Chief Partnership Officer
PAIN = Fragmented partner networks delaying standards delivery
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001076202&div=41152219
SIM_CO = Techstreet
WIN_METRIC = โ TBD
NEXT_SIZE = โ TBD
EMP_EST = โ 120
REV_EST = โ $25M
โโโโโโโโโโโโโโโโโโโโโโโโ
TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ TBD-person Partnerships
Martinโnoticed your Partnerships team is โ TBD.
Thatโs when โ Fragmented partner networks delaying standards delivery slows growth.
We helped Techstreet fix this with Partner Relationship Management Platform โ streamlined onboarding & real-time content syndication.
Result: โ TBD.
Quick call?
PSโnext bottleneck hits โ TBD.
DM โค45 words, TONE:
Saw your post about appointment as Chief Partnership Officer โ Fragmented partner networks delaying standards delivery.
Partner Relationship Management Platform โ streamlined onboarding & real-time content syndication. โ TBD.
Quick chat?