ACERTUS CEO Trigger: DeLucaโs Logistics Play
Michael DeLuca steps in as CEO at ACERTUS. Expect new spend on a unified logistics platform and analytics. Your next-touch checklist is ready. ๐ฐ
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๐ Battle Card: ACERTUS
Quick trigger:
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๐ค Decision Maker in the News
- Michael DeLuca, Chief Executive Officer (CEO) ยท ๐ LinkedIn
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๐ก Why It Matters
- New leadership with deep financial and operational expertise will turbocharge technology-driven logistics expansion. โ Source
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๐ฏ Core Pain Point
- Siloed data across vehicle lifecycle services
- Limited scalability in current logistics operations
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๐ฐ What to Pitch
- Primary: Unified Logistics Platform โ End-to-end visibility & scalable workflows
- Expansion: Advanced Analytics & Automation โ Optimized operations & cost savings
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๐บ๏ธ Quick Context
- HQ: Overland Park, KS
- Employees: โ 500
- Rev: โ $200 M
- Website: acertusdelivers.com
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๐คผ Competitive Intel
*Which other vendors youโll probably face to win ACERTUSโs business.*
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- Project44 โ Real-time supply chain visibility
- Unique edge: API-driven door-to-door tracking
- Evaluated by VP Ops for integration speed
- FourKites โ Predictive analytics & tracking
- Unique edge: AI forecasting of ETA disruptions
- Evaluated by Dir Supply Chain for predictive insights
- SAP โ TMS & SCM
- Unique edge: Enterprise-grade global support
- Evaluated by CIO & VP Ops for scalability
- Oracle โ Logistics management suite
- Unique edge: Modular logistics applications
- Evaluated by COO for end-to-end orchestration
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โ Do-Now Checklist
Connect with Michael DeLuca on LinkedIn (link above)
Generate email & DM referencing this ACERTUS sales trigger using the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10) tied to the ACERTUS sales trigger
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Next Step
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๐ง Copy My Prompt for Personalized Cold Outreach
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โ๏ธ YOUR COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
OUR_COMPANY = โ<your company>โ
OFFER_BRIEF = โUnified Logistics Platform for end-to-end visibility & scalable workflowsโ
PROOF_METRIC = โ10% cost reduction Y-o-Yโ
CTA_STYLE = โquick_callโ
TONE = โfriendlyโ
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๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Michael
COMPANY = ACERTUS
DEPT = Ops & Supply Chain
SIZE = 50
BOTTLENECK = Siloed data across vehicle lifecycle services
EVENT = Promotes Michael DeLuca to CEO
DETAIL = Michael DeLuca's promotion to CEO
PAIN = Limited scalability in current logistics operations
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904872503&div=41152219
SIM_CO = Project44
WIN_METRIC = 15% reduction in delivery delays
NEXT_SIZE = 200
EMP_EST = โ 500
REV_EST = โ $200M
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TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: 50-person Ops & Supply Chain
Michaelโnoticed your Ops & Supply Chain team is โ 50.
Thatโs when Siloed data across vehicle lifecycle services slows growth.
We helped Project44 fix this with Unified Logistics Platform for end-to-end visibility & scalable workflows.
Result: 15% reduction in delivery delays.
Quick call?
PSโnext bottleneck hits โ 200.
DM โค45 words, TONE:
Saw your post about Michael DeLuca's promotion to CEO โ Limited scalability in current logistics operations.
Unified Logistics Platform for end-to-end visibility & scalable workflows. 10% cost reduction Y-o-Y.
Quick chat?