Acuity CRO Hire: Emma Crabtree Fuels Pipeline Surge
Emma Crabtree joins Acuity as new CRO. Scale complex FS sales ops and monetize AI. Pitch advanced engagement & AI assist to boost deal flow and hit quota fast.
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🚀 Battle Card: Acuity Knowledge Partners
Quick trigger:
👤 Decision Maker in the News
- Emma Crabtree, Chief Revenue Officer · 🔗 LinkedIn
💡 Why It Matters
- Bringing a 25+ year FS commercial strategist on board signals a major push to scale global sales and tech-led growth. → Source
🎯 Core Pain Point
- Scaling complex sales operations across multiple FS segments and geographies
- Monetizing agentic AI and analytics within commercial offerings
💰 What to Pitch
- Primary: Advanced Sales Engagement Platform → Accelerate pipeline velocity and win rates
- Expansion: Agentic AI Sales Assist → Boost cross-sell/up-sell with smart deal recommendations
🗺️ Quick Context
- HQ: London, UK
- Employees: ≈ 6,500
- Rev: ≈ $300 M
- Website: acuitykp.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Acuity Knowledge Partners’ business.*
- Accenture — Consulting / Technology / Analytics
- Unique edge: Global scale and FS expertise
- Evaluated by CFO & COO for end-to-end transformation
- Genpact — Research / Analytics / BPM
- Unique edge: Process optimization with analytics backbone
- Evaluated by VP Operations & VP Finance for cost efficiency
- Infosys — Technology / AI / Analytics
- Unique edge: AI-driven platforms tailored to financial services
- Evaluated by CIO & Head of Data for innovation roadmap
- TCS — Consulting / Analytics / Staffing
- Unique edge: Low-cost outsourcing with deep domain knowledge
- Evaluated by VP Ops & Head of Sales for scalability
✅ Do-Now Checklist
Connect with Emma Crabtree on LinkedIn (link above)
Craft outreach referencing this Acuity Knowledge Partners sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Don’t sleep on this Acuity Knowledge Partners sales trigger—frame your pitch to Emma around global growth and AI-driven sales. Use this Acuity Knowledge Partners sales trigger to tailor your value prop and stand out.
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Advanced Sales Engagement Platform❑
PROOF_METRIC = ❑30% increase in win rates❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Emma
COMPANY = Acuity Knowledge Partners
DEPT = revenue
SIZE = ≈50
BOTTLENECK = scaling complex sales operations across multiple FS segments and geographies
EVENT = Appoints Emma Crabtree as Chief Revenue Officer
DETAIL = your appointment as Chief Revenue Officer
PAIN = scaling complex sales operations
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250819782143&div=41152219
SIM_CO = Genpact
WIN_METRIC = 30% increase in win rates
NEXT_SIZE = ≈150
EMP_EST = ≈6500
REV_EST = ≈300M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈50-person revenue
Emma—noticed your revenue team is ≈50.
That’s when scaling complex sales operations across multiple FS segments and geographies slows growth.
We helped Genpact fix this with Advanced Sales Engagement Platform.
Result: 30% increase in win rates.
Quick call?
PS—next bottleneck hits ≈150.
DM ≤45 words, TONE:
Saw your post about your appointment as Chief Revenue Officer — scaling complex sales operations.
Advanced Sales Engagement Platform. 30% increase in win rates.
Quick chat?