Addigy Leadership Expansion Sales Trigger
Addigy’s new VP hire signals a ramp in Apple device management. Pitch real-time MDM now to build pipeline, hit quota, and close high-value deals for commission.
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🚀 Battle Card: Addigy
Quick trigger:
Pro tip: Use this Addigy sales trigger to time your outreach for max impact.
👤 Decision Maker in the News
- Chris Rudnick, VP of Marketing · 🔗 LinkedIn
💡 Why It Matters
- Leadership hire signals fresh GTM investment in Apple device management. This Addigy sales trigger shows leadership is doubling down on real-time fleet management. → Source
🎯 Core Pain Point
- Real-time compliance & security for growing Apple fleets
- Scalable, non-invasive Apple MDM that MSPs can deploy quickly
💰 What to Pitch
- Primary: Real-time Apple device management → Scale Apple fleets effortlessly
- Expansion: Zero-trust security & automated compliance → Ensure ongoing compliance & secure endpoints
🗺️ Quick Context
- HQ: Miami, FL
- Employees: ≈ 100
- Rev: ≈ $15M
- Website: addigy.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Addigy’s business.
- Jamf (jamf.com) — Apple-first MDM
- Unique edge: Deep macOS & iOS features
- Evaluated by VP Ops & IT for native Apple support
- VMware Workspace ONE (workspaceone.com) — UEM / MDM
- Unique edge: Integrated cross-device management
- Evaluated by CIO & CISO for broad OS coverage
- Microsoft Intune (microsoft.com/intune) — MDM / UEM
- Unique edge: Bundled in Microsoft 365 ecosystem
- Evaluated by IT & Security for integrated compliance
- Ivanti (ivanti.com) — UEM / Endpoint Security
- Unique edge: Strong endpoint security modules
- Evaluated by CISO & MSPs for security compliance
- Cisco Meraki (meraki.cisco.com) — Cloud-based MDM
- Unique edge: Simplicity & network integration
- Evaluated by VP Ops for ease of deployment
✅ Do-Now Checklist
Connect with Chris Rudnick on LinkedIn (link above)
Generate email + DM referencing this Addigy sales trigger in subject lines
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑❑
PROOF_METRIC = ❑❑
CTA_STYLE = ❑❑
TONE = ❑❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Chris Rudnick
COMPANY = Addigy
DEPT = Marketing
SIZE = ≈ TBD
BOTTLENECK = lack of powerful, scalable Apple fleet management
EVENT = Expanded Leadership Team
DETAIL = expanded leadership team with marketing and sales VPs
PAIN = need for powerful, scalable management of Apple fleets
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916102145&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 100
REV_EST = ≈ $15M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Marketing
Chris Rudnick—noticed your Marketing team is ≈ TBD.
That’s when lack of powerful, scalable Apple fleet management slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
Want the 2-min recap?
PS—next bottleneck hits ≈ ≈ TBD.
DM ≤45 words, TONE:
Saw your post about expanded leadership team with marketing and sales VPs — need for powerful, scalable management of Apple fleets.
≈ TBD. ≈ TBD.
Send case study?