Battle Card: Aleo CFO Hire Ignites Finance Pipeline

🚀 Battle Card: Aleo Network Foundation

• Deborah Marfurt, Chief Financial Officer · 🔗 LinkedIn

• A global privacy infrastructure nonprofit is doubling down on financial leadership to support scaling, compliance and partner integrations faster. → Source

• Scaling global finance operations across partnerships with Binance Alpha, Revolut, Global Dollar Network and Request Finance

• Embedding compliance and audit readiness into a privacy-first blockchain to build user trust

• Primary: Blockchain-native Financial Operations Platform → Streamline global budgeting, reporting and partner payouts at scale

• Expansion: Compliance Management Solution → Automate KYC/AML and audit trails for private payments

• HQ: San Francisco, CA

• Employees: ≈ 30

• Rev: ≈ $3M

• Website: aleo.org

🤼 Competitive Intel

• Circle — Stablecoin Issuance & Treasury
• Unique edge: Native USDC issuer with compliance guardrails
• Evaluated by CFO for regulatory credibility

• Fireblocks — Digital Asset Custody & Transfer
• Unique edge: Institutional-grade key management & settlement
• Evaluated by VP Ops for secure partner onboarding

• Chainalysis — Blockchain Compliance Analytics
• Unique edge: Real-time transaction monitoring & AML insights
• Evaluated by Head of Compliance for audit readiness

• Paxos — Stablecoin Platform & Settlement
• Unique edge: Regulated trust company, fiat on/off ramp
• Evaluated by Finance Leads for on-chain liquidity

• BitGo — Custody & Treasury Services
• Unique edge: Multi-sig security with enterprise support
• Evaluated by CTO & CFO for operational robustness

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑❑
PROOF_METRIC  = ❑❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Deborah
COMPANY     = Aleo Network Foundation
DEPT        = Finance
SIZE        = 30
BOTTLENECK  = scaling global finance operations
EVENT       = Aleo Appoints Deborah Marfurt as Chief Financial Officer
DETAIL      = Deborah Marfurt’s CFO appointment
PAIN        = scaling global finance operations
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918232614&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 30
REV_EST     = ≈ $3M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 30-person Finance

Deborah—noticed your Finance team is ≈ 30.

That’s when scaling global finance operations slows growth.

We helped ≈ TBD fix this with ❑❑.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Deborah Marfurt’s CFO appointment — scaling global finance operations.  
❑❑. ❑❑.  
Quick chat?