Deal-Flow Trigger: Alliance Coal’s New CCO
Alliance Coal’s promotion of Jesse M. Parrish to CCO is your next high-impact sales trigger—pitch integrated supply analytics and government CRM to fuel your pipeline and commissions.
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🚀 Battle Card: Alliance Coal, LLC
Quick trigger:
This Alliance Coal, LLC sales trigger signals a major shift in commercial leadership.
👤 Decision Maker in the News
- Jesse M. Parrish, Sr. Vice President and Chief Commercial Officer · 🔗 LinkedIn
💡 Why It Matters
- Expanded commercial oversight comes as ARLP pivots to support AI-driven power infrastructure growth. → Source
🎯 Core Pain Point
- Ensuring reliable coal supply for upgraded power assets
- Aligning sales, marketing & logistics under a unified strategy
💰 What to Pitch
- Primary: Integrated Supply Chain Analytics → Optimize coal logistics for AI-focused power assets
- Expansion: Government Relations CRM → Streamline stakeholder engagement on infrastructure policy
🗺️ Quick Context
- HQ: Tulsa, OK
- Employees: ≈ 1,500
- Rev: ≈ $2.5 B
- Website: arlp.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Alliance Coal’s business.
Sales
- Salesforce — Enterprise-grade CRM for large B2B sales
- Microsoft Dynamics 365 — Integrated CRM & ERP for supply chain synergy
- Oracle Sales Cloud — Robust analytics and AI-driven insights
Marketing
- Adobe Marketo — Advanced automation for complex campaigns
- HubSpot — All-in-one platform with strong inbound focus
- Oracle Eloqua — Scalable solution for enterprise
Ops & Supply Chain
- SAP — End-to-end supply chain management
- Oracle SCM Cloud — Cloud-native logistics and procurement
- Infor — Industry-specific modular solutions
✅ Do-Now Checklist
Connect with Jesse M. Parrish on LinkedIn (link above)
Lead with the Alliance Coal, LLC sales trigger in your first email & DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Integrated Supply Chain Analytics❑
PROOF_METRIC = ❑30% cost savings❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jesse
COMPANY = Alliance Coal, LLC
DEPT = Commercial
SIZE = ≈50
BOTTLENECK = Fragmented commercial operations
EVENT = Promotion of Jesse to CCO
DETAIL = promotion to Sr. VP & CCO
PAIN = Aligning sales, marketing & logistics under a unified strategy
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250813272711&div=41152219
SIM_CO = Peabody Energy
WIN_METRIC = 25% reduction in delivery delays
NEXT_SIZE = ≈80
EMP_EST = ≈1,500
REV_EST = ≈$2.5 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈50-person Commercial
Jesse—noticed your Commercial team is ≈50.
That’s when Fragmented commercial operations slows growth.
We helped Peabody Energy fix this with Integrated Supply Chain Analytics.
Result: 25% reduction in delivery delays.
Quick call?
PS—next bottleneck hits ≈80.
DM ≤45 words, TONE:
Saw your post about promotion to Sr. VP & CCO — Aligning sales, marketing & logistics under a unified strategy.
Integrated Supply Chain Analytics. 30% cost savings.
Quick chat?