Battle Card: Alliant Insurance Sales Trigger

Alliant taps Sara Stein for affinity growth. Grab your Battle Card: pain points, pitch hooks, competitors & checklist to supercharge pipeline.

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๐Ÿš€ Battle Card: Alliant Insurance Services

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This Alliant Insurance Services sales trigger underscores a strategic push into association and affinity programs to drive premium growth and member engagement. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling multidisciplinary affinity programs across dental, life, P&C and ancillary lines
  • Enhancing client/member experience during rapid expansion
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๐Ÿ’ฐ What to Pitch
  • Primary: Affinity Program Management Platform โ†’ Scale programs seamlessly and automate workflows
  • Expansion: Data Analytics & Engagement Suite โ†’ Elevate member satisfaction and cross-sell revenue
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Irvine, CA
  • Employees: โ‰ˆ 14,000
  • Rev: โ‰ˆ $4 B
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win Alliant Insurance Servicesโ€™ business.*
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  • Marsh (marsh.com) โ€” Brokerage / Risk Management
    • Unique edge: Global network + advanced analytics
    • Evaluated by SVP for scale & sector expertise
  • Aon (aon.com) โ€” Brokerage / Risk Solutions
    • Unique edge: Custom affinity program design
    • Evaluated by Ops & Finance for ROI modeling
  • Willis Towers Watson (wtw.com) โ€” Insurance Consulting
    • Unique edge: Deep actuarial insights
    • Evaluated by C-suite for predictive risk modeling
  • Gallagher (ajg.com) โ€” Insurance Brokerage
    • Unique edge: Mid-market agility + service transparency
    • Evaluated by Marketing for member engagement strategies
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โœ… Do-Now Checklist

Connect with Sara Stein on LinkedIn (link above)
Reference the Alliant Insurance Services sales trigger in your first outreach
Build email + DM using the Copy-My-Prompt block (Step 7) and send initial touch
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘<your company>โ‘
OFFER_BRIEF   = โ‘<1-line value>โ‘
PROOF_METRIC  = โ‘<metric>โ‘
CTA_STYLE     = โ‘quick_call | case_studyโ‘
TONE          = โ‘friendly | punchyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Sara
COMPANY     = Alliant Insurance Services
DEPT        = Affinity Programs
SIZE        = โ‰ˆ TBD
BOTTLENECK  = Scaling multidisciplinary affinity programs
EVENT       = Sara Stein Joins Alliant Insurance Services
DETAIL      = Growth and expansion in the Association and Affinity Market
PAIN        = Scaling multidisciplinary affinity programs across lines can bottleneck growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250910704399&div=41152219
SIM_CO      = Marsh
WIN_METRIC  = 50% faster program rollout
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 14,000
REV_EST     = โ‰ˆ $4B

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ TBD-person Affinity Programs

Saraโ€”noticed your Affinity Programs team is โ‰ˆ TBD.

Thatโ€™s when Scaling multidisciplinary affinity programs slows growth.

We helped Marsh fix this with <<OFFER_BRIEF>>.

Result: 50% faster program rollout.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about Growth and expansion in the Association and Affinity Market โ€” Scaling multidisciplinary affinity programs across lines can bottleneck growth.  
<<OFFER_BRIEF>>. <<PROOF_METRIC>>.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?">>

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