Battle Card: Apex $200M Series D Sales Trigger
Apex raised $200M Series D. CEO Ian Cinnamon needs to scale supply chain and PLM. Pitch integrated SCM & PLM to cut lead times. Load Apex into your pipeline and plan your next touch.
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🚀 Battle Card: Apex
Quick trigger:
👤 Decision Maker in the News
- Ian Cinnamon, CEO 📧 ian@apexspace.com
💡 Why It Matters
- This funding round scales production to meet surging demand for configurable satellite buses in LEO, demanding robust supply chain ops. → Source
- This Apex sales trigger signals urgent need for integrated SCM and PLM solutions.
🎯 Core Pain Point
- Rapid scaling of spacecraft production to meet global LEO constellation demand
- Tight customization timelines for mission-specific satellite platforms
💰 What to Pitch
- Primary: Integrated Supply Chain Management platform → Optimized component sourcing & reduced lead times (Leverage this Apex sales trigger to position our SCM solution)
- Expansion: Configurable Product Lifecycle Management tool → Accelerated design-to-launch cycles
🗺️ Quick Context
- HQ: Los Angeles, CA
- Employees: ≈ 300
- Rev: ≈ $60 M
- Website: https://www.apexspace.com/
🤼 Competitive Intel
Which other vendors you’ll probably face to win Apex’s business.
- SAP — Supply Chain Management
- Unique edge: End-to-end global supplier network visibility
- Evaluated by COO & VP Ops for scale
- Website: sap.com
- Oracle SCM Cloud — Supply Chain Management
- Unique edge: Integrated procurement & logistics suite
- Evaluated by Head of Supply Chain for compliance
- Website: oracle.com
- PTC Windchill — Product Lifecycle Management
- Unique edge: Built-in CAD integration
- Evaluated by Dir. Engineering for design collaboration
- Website: ptc.com
- Siemens Teamcenter — Product Lifecycle Management
- Unique edge: Modular architecture for complex products
- Evaluated by VP Engineering for configuration management
- Website: siemens.com
✅ Do-Now Checklist
Connect with all decision makers via email & LinkedIn
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch, referencing this Apex sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Integrated Supply Chain Management platform❑
PROOF_METRIC = ❑20% reduction in lead time❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Ian
COMPANY = Apex
DEPT = Supply Chain
SIZE = 300
BOTTLENECK = Rapid scaling of spacecraft production to meet global LEO constellation demand
EVENT = $200M Series D funding
DETAIL = Apex Raises $200 Million Series D
PAIN = Tight customization timelines for mission-specific satellite platforms
SRC = https://vcnewsdaily.com/apex/venture-capital-funding/lcppdyrxbd
SIM_CO = Planet Labs
WIN_METRIC = 20% reduction in lead time
NEXT_SIZE = 600
EMP_EST = ≈ 300
REV_EST = ≈ $60M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 300-person Supply Chain
Ian—noticed your Supply Chain team is ≈ 300.
That’s when Rapid scaling of spacecraft production to meet global LEO constellation demand slows growth.
We helped Planet Labs fix this with Integrated Supply Chain Management platform.
Result: 20% reduction in lead time.
Quick call?
PS—next bottleneck hits ≈ 600.
DM ≤45 words, TONE:
Saw your post about Apex Raises $200 Million Series D — Tight customization timelines for mission-specific satellite platforms.
Integrated Supply Chain Management platform. 20% reduction in lead time. Quick chat?