AppGate Sales Trigger: Hochschild Joins Board
AppGate just added ex-Discover CEO Roger C. Hochschild to its board. Use this trigger to pitch ZTNA & 360 fraud protection, expand your pipeline, hit quota.
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🚀 Battle Card: AppGate
Quick trigger:
👤 Decision Maker in the News
- Roger C. Hochschild, Board Member, Board of Directors · 🔗 [LinkedIn](https://www.linkedin.com/company/appgate/)
💡 Why It Matters
- Bringing a former Discover CEO amplifies trust in fraud prevention and regulatory compliance—this AppGate sales trigger validates executive commitment. → [Source](http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007910919&div=41152219)
🎯 Core Pain Point
- Securing access across digital banking & payment environments
- Strengthening fraud detection and compliance under evolving regulations
💰 What to Pitch
- Primary: Zero Trust Network Access → Reduce risk of unauthorized access across critical financial systems
- Expansion: 360 Fraud Protection → Enhance real-time threat detection for global financial operations
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 350
- Rev: ≈ $200 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win AppGate’s business.*
- Palo Alto Networks — ZTNA / Next-Gen Firewall
- Unique edge: Integrated security across network, cloud & endpoints
- Evaluated by CISO & VP Security for unified threat management
- Zscaler — ZTNA / Secure Internet Access
- Unique edge: Cloud-native, zero-impact user experience
- Evaluated by CIO & Director of Networking for scalability
- Okta — Identity & Access Management
- Unique edge: Broad identity orchestration & MFA
- Evaluated by IT Sec & Head of IAM for ease of integration
- Cisco — Secure Access / VPN
- Unique edge: Extensive enterprise networking footprint
- Evaluated by VP Infrastructure & Network Ops for compatibility
- CrowdStrike — Endpoint Security
- Unique edge: AI-driven breach prevention
- Evaluated by Incident Response & Security Ops teams
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Reference the AppGate sales trigger in your first email outreach
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Zero Trust Network Access solution❑
PROOF_METRIC = ❑Awardable status on Dept of War P1 marketplace❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Roger
COMPANY = AppGate
DEPT = Security
SIZE = ≈ 10
BOTTLENECK = inefficient secure access
EVENT = Welcomes Roger C. Hochschild to Board of Directors
DETAIL = Roger C. Hochschild joining board
PAIN = securing access across digital banking & payment environments
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007910919&div=41152219
SIM_CO = Palo Alto Networks
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 15
EMP_EST = ≈ 350
REV_EST = ≈ $200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 10-person Security
Roger—noticed your Security team is ≈ 10.
That’s when inefficient secure access slows growth.
We helped Palo Alto Networks fix this with Zero Trust Network Access solution.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 15.
DM ≤45 words, TONE:
Saw your post about Roger C. Hochschild joining board — securing access across digital banking & payment environments.
Zero Trust Network Access solution. Awardable status on Dept of War P1 marketplace.
Quick chat?