AppGate Sales Trigger: Hochschild Joins Board

🚀 Battle Card: AppGate

• Roger C. Hochschild, Board Member, Board of Directors · 🔗 [LinkedIn](https://www.linkedin.com/company/appgate/)

• Bringing a former Discover CEO amplifies trust in fraud prevention and regulatory compliance—this AppGate sales trigger validates executive commitment. → [Source](http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007910919&div=41152219)

• Securing access across digital banking & payment environments

• Strengthening fraud detection and compliance under evolving regulations

• Primary: Zero Trust Network Access → Reduce risk of unauthorized access across critical financial systems

• Expansion: 360 Fraud Protection → Enhance real-time threat detection for global financial operations

• HQ: New York, NY

• Employees: ≈ 350

• Rev: ≈ $200 M

• Website: [appgate.com](https://www.appgate.com/)

🤼 Competitive Intel

• Palo Alto Networks — ZTNA / Next-Gen Firewall
• Unique edge: Integrated security across network, cloud & endpoints
• Evaluated by CISO & VP Security for unified threat management

• Zscaler — ZTNA / Secure Internet Access
• Unique edge: Cloud-native, zero-impact user experience
• Evaluated by CIO & Director of Networking for scalability

• Okta — Identity & Access Management
• Unique edge: Broad identity orchestration & MFA
• Evaluated by IT Sec & Head of IAM for ease of integration

• Cisco — Secure Access / VPN
• Unique edge: Extensive enterprise networking footprint
• Evaluated by VP Infrastructure & Network Ops for compatibility

• CrowdStrike — Endpoint Security
• Unique edge: AI-driven breach prevention
• Evaluated by Incident Response & Security Ops teams

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Zero Trust Network Access solution❑
PROOF_METRIC  = ❑Awardable status on Dept of War P1 marketplace❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Roger
COMPANY     = AppGate
DEPT        = Security
SIZE        = ≈ 10
BOTTLENECK  = inefficient secure access
EVENT       = Welcomes Roger C. Hochschild to Board of Directors
DETAIL      = Roger C. Hochschild joining board
PAIN        = securing access across digital banking & payment environments
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007910919&div=41152219
SIM_CO      = Palo Alto Networks
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ 15
EMP_EST     = ≈ 350
REV_EST     = ≈ $200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 10-person Security

Roger—noticed your Security team is ≈ 10.

That’s when inefficient secure access slows growth.

We helped Palo Alto Networks fix this with Zero Trust Network Access solution.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ 15.

DM ≤45 words, TONE:
Saw your post about Roger C. Hochschild joining board — securing access across digital banking & payment environments.  
Zero Trust Network Access solution. Awardable status on Dept of War P1 marketplace.  
Quick chat?