AppViewX Channel Trigger: New VP Accelerates Partner Growth

AppViewX taps Troy Dankworth as VP of Global Channels & Partnerships. Jump on their partner enablement push to fuel your pipeline and crush your quota.

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๐Ÿš€ Battle Card: AppViewX

Quick trigger: *This is an AppViewX sales triggerโ€”jump on partner programs now.*
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๐Ÿ‘ค Decision Maker in the News
  • Troy Dankworth, Vice President of Global Channels & Partnerships ๐Ÿ”— LinkedIn
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๐Ÿ’ก Why It Matters
  • The new channel chief hire accelerates global partner growth to meet surging demand for automated CLM and PKI solutions. โ†’ Source (Another AppViewX sales trigger for your pipeline.)
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๐ŸŽฏ Core Pain Point
  • Scaling and activating global partner ecosystems to deliver enterprise-grade machine identity orchestration
  • Maintaining compliance and crypto-agility with shrinking TLS certificate lifecycles
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๐Ÿ’ฐ What to Pitch
  • Primary: Channel Enablement Platform โ†’ Accelerate partner onboarding and revenue growth
  • Expansion: PKI-as-a-Service โ†’ Ensure compliance and eliminate certificate outages
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๐Ÿ—บ๏ธ Quick Context
  • HQ: New York, NY
  • Employees: โ‰ˆ 230
  • Rev: โ‰ˆ $50 M
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win AppViewXโ€™s business.
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  • Venafi โ€” Machine Identity Management
    • Unique edge: Deep orchestration for large-scale device certificates
    • Evaluated by VP Channels for enterprise integrations
  • Keyfactor โ€” PKI as a Service & CLM
    • Unique edge: Hybrid cloud-native PKI orchestration
    • Evaluated by CTO for flexibility and scale
  • DigiCert โ€” SSL/TLS & PKI Management
    • Unique edge: Broadest root store and compliance coverage
    • Evaluated by security teams for audit readiness
  • Sectigo โ€” Certificate Lifecycle Automation
    • Unique edge: Cost-effective CA solutions
    • Evaluated by Ops for budget-friendly scale
  • Entrust โ€” PKI Solutions
    • Unique edge: Enterprise-grade security and integration
    • Evaluated by IT for global support
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โœ… Do-Now Checklist

Connect with Troy Dankworth on LinkedIn (link above)
Generate email + DM using the Copy-My-Prompt block and pitch channel expansion
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Donโ€™t miss the next AppViewX sales triggerโ€”subscribe for daily, no-fluff intel. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘<your company>โ‘
OFFER_BRIEF   = โ‘Channel Enablement Platformโ‘
PROOF_METRIC  = โ‘12% partner revenue growthโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘punchyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Troy
COMPANY     = AppViewX
DEPT        = Global Channels & Partnerships
SIZE        = โ‰ˆ TBD
BOTTLENECK  = scaling global partner ecosystem
EVENT       = Channel Chief appointment
DETAIL      = your appointment as Channel Chief
PAIN        = Maintaining compliance with shrinking TLS certificate lifecycles
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250910744817&div=41152219
SIM_CO      = Keyfactor
WIN_METRIC  = 12% partner revenue growth
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 230
REV_EST     = โ‰ˆ $50M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ TBD-person Global Channels & Partnerships

Troyโ€”noticed your Global Channels & Partnerships team is โ‰ˆ TBD.

Thatโ€™s when scaling global partner ecosystem slows growth.

We helped Keyfactor fix this with Channel Enablement Platform.

Result: 12% partner revenue growth.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about your appointment as Channel Chief โ€” Maintaining compliance with shrinking TLS certificate lifecycles.  
Channel Enablement Platform. 12% partner revenue growth.  
Quick chat?

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