🔥 Apricot Series A Pipeline Trigger

Apricot just closed a $15M Series A. Target CEO Trent Smith with our no-fluff battle card: pain points, pitch angles, competitive intel & next touches to fuel your deal flow.

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🚀 Battle Card: Apricot

Quick trigger:
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • This Apricot sales trigger—a $≈ 15 M Series A led by Insight Partners—unlocks aggressive budgets for sales, marketing, product and HR tech. → Source
 
🎯 Core Pain Point
  • Clinician overload from manual documentation eats into patient care time
  • Integration friction slows rollout of new AI-driven workflows
 
💰 What to Pitch
  • Primary: Sales Engagement Platform → Accelerate sales motions and hit ARR goals faster
  • Expansion: Marketing Automation Solution → Generate qualified leads at scale for new product launches
 
🗺️ Quick Context
  • HQ: Oklahoma City, OK
  • Employees: ≈ 35
  • Rev: ≈ $2 M
 

🤼 Competitive Intel

*Which other vendors you’ll probably face to win Apricot’s business.*
 
  • OutreachSales Engagement
    • Unique edge: Sequence analytics and AI recommendations
    • Evaluated by VP Sales for rep productivity
  • MarketoMarketing Automation
    • Unique edge: Robust lead scoring and campaign orchestration
    • Evaluated by CMO for demand generation
  • GreenhouseRecruiting Software
    • Unique edge: Structured hiring workflows and analytics
    • Evaluated by Head of HR for rapid talent acquisition
  • JiraProduct & Engineering Collaboration
    • Unique edge: Agile project tracking with deep integration
    • Evaluated by CTO for product roadmap coordination
 

✅ Do-Now Checklist

Connect with Trent Smith on LinkedIn (search profile)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch citing the Apricot sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10) referencing this Apricot sales trigger
 

Next Step

Get intel like this daily—no fluff, all pipeline. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Sales Engagement Platform to accelerate sales motions and hit ARR goals faster❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Trent
COMPANY     = Apricot
DEPT        = Sales
SIZE        = ≈ 35
BOTTLENECK  = ≈ TBD
EVENT       = Announces Series A
DETAIL      = Series A led by Insight Partners
PAIN        = Clinician overload from manual documentation eats into patient care time
SRC         = https://vcnewsdaily.com/apricot/venture-capital-funding/jpkgfmswww
SIM_CO      = Outreach
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 35
REV_EST     = ≈ $2 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 35-person Sales

Trent—noticed your Sales team is ≈ 35.

That’s when ≈ TBD slows growth.

We helped Outreach fix this with Sales Engagement Platform to accelerate sales motions and hit ARR goals faster.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Series A led by Insight Partners — Clinician overload from manual documentation eats into patient care time.  
Sales Engagement Platform to accelerate sales motions and hit ARR goals faster. ≈ TBD.  
Quick chat?

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