Aras Sales Alert: New CEO, Turbocharge Your Pipeline

🚀 Battle Card: Aras

• Leon Lauritsen, Chief Executive Officer · 🔗 LinkedIn

• New CEO with 30 years in PLM and AI strategy can turbocharge flexible digital thread rollouts—capitalize on this Aras sales trigger for early positioning. → Source

• Fragmented product data management slowing time-to-market

• Limited AI-driven insights hindering disruptive innovation

• Primary: Low-code digital thread backbone → rapid deployment & future-proof flexibility

• Expansion: AI-driven analytics module → actionable insights for accelerated product innovation

• HQ: Andover, MA, USA

• Employees: ≈ 700

• Rev: ≈ $150 M

• Website: aras.com

🤼 Competitive Intel

• Siemens — PLM / Digital Thread
• Unique edge: Enterprise-scale industrial portfolio
• Evaluated by CTO & VP Ops for integration breadth

• PTC — PLM / IoT
• Unique edge: Strong IoT and service lifecycle management
• Evaluated by Dir Engineering for connected product strategies

• Dassault Systèmes — PLM / 3DExperience
• Unique edge: Advanced 3D modeling & simulation
• Evaluated by R&D leads for design collaboration

• Autodesk — CAD / PLM
• Unique edge: Intuitive design tools with cloud delivery
• Evaluated by Engineering teams for user adoption

• Oracle — PLM / ERP
• Unique edge: Unified ERP-PLM suite
• Evaluated by CFO for financial-process integration

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Leon
COMPANY     = Aras
DEPT        = ≈ TBD
SIZE        = ≈ TBD
BOTTLENECK  = fragmented product data management slowing time-to-market
EVENT       = Appoints new CEO
DETAIL      = Appoints Leon Lauritsen as CEO
PAIN        = fragmented product data management slowing time-to-market
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918709240&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 700
REV_EST     = ≈ $150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person ≈ TBD

Leon—noticed your ≈ TBD team is ≈ TBD.

That’s when fragmented product data management slowing time-to-market slows growth.

We helped ≈ TBD fix this with ≈<1-line value>.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Appoints Leon Lauritsen as CEO — fragmented product data management slowing time-to-market.  
≪OFFER_BRIEF≫. ≪PROOF_METRIC≫.  
Quick chat?