Battle Card: ArcBest Board Trigger for Governance & SCM Deals
Chris Sultemeier joins ArcBest’s board, cranking up demand for governance software and end-to-end supply chain visibility. Use this trigger to fill your pipeline, book your next touch, and close more deals.
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🚀 Battle Card: ArcBest
Quick trigger:
ArcBest sales trigger: Board seats its logistics expert, opening doors for governance & SCM solutions.
👤 Decision Maker in the News
- Chris Sultemeier, Board of Directors, Director · 🔗 LinkedIn
💡 Why It Matters
- Adding a 30-year supply chain veteran ramps up governance muscle and ops insight at the top. → Source
🎯 Core Pain Point
- Tackling complex global supply chain dynamics
- Elevating board governance with deep logistics expertise
💰 What to Pitch
- Primary: Board governance software → Streamlined committee workflows & real-time reporting
- Expansion: End-to-end supply chain visibility platform → Reduced bottlenecks & boosted OTIF performance
🗺️ Quick Context
- HQ: Fort Smith, AR
- Employees: ≈ 14,000
- Rev: ≈ $4 B
- Website: arcb.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win ArcBest’s business.*
- C.H. Robinson (chrobinson.com) — 3PL / SCM
- Unique edge: expansive global carrier network
- Evaluated by COO for cost control
- DHL Supply Chain (dhl.com) — 3PL / SCM
- Unique edge: robust international reach
- Evaluated by VP Ops for cross-border compliance
- XPO Logistics (xpo.com) — 3PL & brokerage
- Unique edge: advanced tech-enabled platform
- Evaluated by VP Logistics for digital integration
- UPS Supply Chain Solutions (ups.com) — 3PL / End-to-end SCM
- Unique edge: integrated parcel & freight services
- Evaluated by Dir. Supply Chain for scalability
✅ Do-Now Checklist
Generate email + DM with the Copy-My-Prompt block (Step 7) referencing this ArcBest sales trigger
Schedule Day 3 & Day 10 follow-ups in CRM
Next Step
This ArcBest sales trigger is your ticket to 1:1 meetings.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑≈ TBD❑
TONE = ❑≈ TBD❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Chris
COMPANY = ArcBest
DEPT = Board of Directors
SIZE = ≈ TBD
BOTTLENECK = ≈ TBD
EVENT = Appointment of Chris Sultemeier to Board of Directors
DETAIL = ArcBest Announces Appointment of Chris Sultemeier to Board of Directors
PAIN = Tackling complex global supply chain dynamics
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251031252665&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 14,000
REV_EST = ≈ $4 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Board of Directors
Chris—noticed your Board of Directors team is ≈ TBD.
That’s when ≈ TBD slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
≈ TBD=="quick_call" ? "Quick call?" : "Want the 2-min recap?"
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about ArcBest Announces Appointment of Chris Sultemeier to Board of Directors — Tackling complex global supply chain dynamics.
≈ TBD. ≈ TBD.
≈ TBD=="quick_call" ? "Quick chat?" : "Send case study?"