Pipeline Trigger: Asana AI Workflow Pitch

🚀 Battle Card: Asana, Inc.

• Arnab Bose, Chief Product Officer · 🔗 LinkedIn

• Securing a proven AI-focused product leader indicates ramped-up innovation in human + AI workflows. → Source

• Orchestrating AI tools across cross-functional teams

• Unlocking real ROI from AI without context-driven work management

• Primary: Asana Work Graph → Orchestrate AI workflows and boost team productivity

• Expansion: AI Teammates / AI Studio → Automate routine tasks and scale AI-driven processes

• HQ: San Francisco, CA

• Employees: ≈ 1,200

• Rev: ≈ $600 M

• Website: https://asana.com

🤼 Competitive Intel

• Atlassian — Work Management / Project Tracking
• Unique edge: Deep integration with DevOps toolchain
• Evaluated by VP of Engineering & IT for developer workflows

• Monday.com — Work OS
• Unique edge: Highly customizable dashboards
• Evaluated by Dir. Product & Operations for ease of use

• Smartsheet — Collaboration Platform
• Unique edge: Flexible sheets & automation rules
• Evaluated by PMO & Finance for budget and compliance fit

• Wrike — Project Management
• Unique edge: Built-in real-time analytics
• Evaluated by CPO & Program Management for reporting

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Arnab
COMPANY     = Asana, Inc.
DEPT        = Product
SIZE        = ≈ TBD
BOTTLENECK  = orchestrating AI tools across teams
EVENT       = Asana Appoints Arnab Bose as Chief Product Officer
DETAIL      = your appointment as Chief Product Officer
PAIN        = Orchestrating AI tools across cross-functional teams
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909727638&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 1200
REV_EST     = ≈ $600M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Product

Arnab—noticed your Product team is ≈ TBD.

That’s when orchestrating AI tools across teams slows growth.

We helped ≈ TBD fix this with ❑<1-line value>❑.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about your appointment as Chief Product Officer — Orchestrating AI tools across cross-functional teams.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?