Assurant COO Sparks Global Ops Sales Trigger
Assurant appoints Mike Campbell as COO. New integration and automation budget unlocked. Actionable sales trigger to fuel your next touch and close more deals.
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🚀 Battle Card: Assurant, Inc.
Quick trigger:
👤 Decision Maker in the News
- Mike Campbell, EVP, Chief Operating Officer · 🔗 LinkedIn
💡 Why It Matters
- Consolidating Global Operations and IT under Campbell accelerates digital transformation and service delivery. This Assurant, Inc. sales trigger indicates new budget for integration and automation projects. → Source
🎯 Core Pain Point
- Siloed IT and Operations slowing down innovation
- Inefficient global workflows hurting client satisfaction
💰 What to Pitch
- Primary: Unified Operations & IT Platform → Accelerate innovation and seamless service delivery
- Expansion: Advanced Analytics & Automation Suite → Real-time insights and efficiency at scale
🗺️ Quick Context
- HQ: Atlanta, GA
- Employees: ≈ 13,000
- Rev: ≈ $10.7 B
- Website: assurant.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win **Assurant, Inc.*’s business.
- SAP — ERP / SCM
- Unique edge: enterprise-grade global support
- Evaluated by COO for roadmap depth
- Oracle — Integrated Cloud Applications
- Unique edge: end-to-end cloud suite
- Evaluated by IT leads for scalability
- Microsoft Dynamics 365 — ERP / CRM
- Unique edge: seamless Microsoft ecosystem integration
- Evaluated by Finance for familiar UX
- Infor — Industry-specific ERP
- Unique edge: modular industry packs
- Evaluated by Ops for flexibility
✅ Do-Now Checklist
Connect with decision maker on LinkedIn (link above)
Send first touch referencing this Assurant, Inc. sales trigger and the digital ops roadmap
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = quick_call
TONE = friendly
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Mike
COMPANY = Assurant, Inc.
DEPT = Operations
SIZE = ≈ TBD
BOTTLENECK = Siloed IT and Operations
EVENT = Appoints Chief Operating Officer and President, Global Housing
DETAIL = drawing on strength of leadership bench
PAIN = Siloed IT and Operations slowing down innovation
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250812410406&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 13,000
REV_EST = ≈ $10.7B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Operations
Mike—noticed your Operations team is ≈ TBD.
That’s when Siloed IT and Operations slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, friendly:
Saw your post about drawing on strength of leadership bench — Siloed IT and Operations slowing down innovation.
❑<1-line value>❑. ❑<metric>❑.
Quick chat?