AttackIQ VP Hire: Threat-Informed Defense Sales Trigger
AttackIQ just named Jon Baker as VP of Threat-Informed Defense. Time your next touch with pitches on adversarial exposure validation and scaled defense services to fuel your pipeline and close faster.
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🚀 Battle Card: AttackIQ
This AttackIQ sales trigger is your in to timing conversations around threat-informed defense.
Quick trigger:
👤 Decision Maker in the News
- Jon Baker, Vice President of Threat-Informed Defense · 🔗 [LinkedIn](https://www.linkedin.com/company/attackiq/)
💡 Why It Matters
- Bringing in a long-time MITRE leader with proven adversary emulation expertise accelerates real-world security control validation and customer resilience. Another AttackIQ sales trigger reminder: this hire signals a push to operationalize threat-informed defense at scale. → Source
🎯 Core Pain Point
- Gaps between threat research and operational defenses
- Limited visibility into real-world control efficacy
💰 What to Pitch
- Primary: Adversarial Exposure Validation platform → real-time security control validation
- Expansion: Threat-informed Defense Services → accelerated program operationalization
🗺️ Quick Context
- HQ: Santa Clara, CA
- Employees: ≈ 200
- Rev: ≈ $50 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win AttackIQ’s business.
HR & People
- Workday — HCM platform
- Greenhouse — Recruiting software
- Lever — Talent acquisition
Ops & Supply Chain
- SAP — ERP & procurement
- Coupa — Spend management
- Ariba — Procurement solutions
Product/Eng
- GitHub — Dev collaboration
- GitLab — DevSecOps
- Jenkins — CI/CD automation
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch referencing the AttackIQ sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Adversarial Exposure Validation platform❑
PROOF_METRIC = ❑Trusted by 200+ organizations❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jon
COMPANY = AttackIQ
DEPT = Threat-Informed Defense
SIZE = ≈ TBD
BOTTLENECK = scaling operationalization of threat-informed defense
EVENT = Appoints Jon Baker as Vice President of Threat-Informed Defense
DETAIL = your appointment as VP of Threat-Informed Defense
PAIN = Gaps between threat research and operational defenses
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014599954&div=41152219
SIM_CO = Mandiant
WIN_METRIC = ≈30% faster threat detection
NEXT_SIZE = ≈20
EMP_EST = ≈200
REV_EST = ≈50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Threat-Informed Defense
Jon—noticed your Threat-Informed Defense team is ≈ TBD.
That’s when scaling operationalization of threat-informed defense slows growth.
We helped Mandiant fix this with Adversarial Exposure Validation platform.
Result: ≈30% faster threat detection.
Quick call?
PS—next bottleneck hits ≈20.
DM ≤45 words, TONE:
Saw your post about your appointment as VP of Threat-Informed Defense — Gaps between threat research and operational defenses.
Adversarial Exposure Validation platform. Trusted by 200+ organizations. Quick chat?