Laser-Focus Sales Trigger: Aurelius Systems Growth
Dustin Hicks named Head of Growth at Aurelius Systems. Use this trigger to target ABM and SCM pitches. Fuel your pipeline and hit quota with high-value defense deals.
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🚀 Battle Card: Aurelius Systems
Aurelius Systems sales trigger:
👤 Decision Maker in the News
- Dustin Hicks, Head of Growth · 🔗 [LinkedIn](https://www.linkedin.com/company/aurelius-systems/)
💡 Why It Matters
- This Aurelius Systems sales trigger underscores a shift from R&D to aggressive market expansion in lightweight directed-energy defense → Source
🎯 Core Pain Point
- Rapid scaling of field testing and manufacturing for laser defense platforms
- Need to secure high-value defense contracts through strategic partnerships
💰 What to Pitch
- Primary: Account-Based Marketing platform → Targeted outreach to defense and national security decision makers
- Expansion: Supply Chain Management suite → Streamlined procurement and accelerated production ramp-up
🗺️ Quick Context
- HQ: Washington, DC
- Employees: ≈ 50
- Rev: ≈ $5 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Aurelius Systems’ business.*
- Salesforce — CRM / Sales Automation
- Unique edge: Industry-leading ABM and partner ecosystem
- Evaluated by Head of Growth & Dir. Marketing for engagement metrics
- SAP — ERP / Supply Chain Management
- Unique edge: End-to-end visibility across global operations
- Evaluated by VP Ops for compliance and scale
- Oracle NetSuite — ERP / Procurement
- Unique edge: Cloud-native financials and procurement integrations
- Evaluated by CFO & Dir. Supply Chain for cost control
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Aurelius Systems sales trigger Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Use this Aurelius Systems sales trigger to fuel your pipeline daily.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Account-Based Marketing platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Dustin
COMPANY = Aurelius Systems
DEPT = Growth
SIZE = ≈ TBD
BOTTLENECK = Rapid scaling of field testing and manufacturing for laser defense platforms
EVENT = Named new Head of Growth
DETAIL = appointment as Head of Growth
PAIN = Need to secure high-value defense contracts through strategic partnerships
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251004024262&div=41152219
SIM_CO = Anduril
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 50
REV_EST = ≈ $5M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Growth
Dustin—noticed your Growth team is ≈ TBD.
That’s when Rapid scaling of field testing and manufacturing for laser defense platforms slows growth.
We helped Anduril fix this with Account-Based Marketing platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about appointment as Head of Growth — Need to secure high-value defense contracts through strategic partnerships.
Account-Based Marketing platform. ≈ TBD.
Quick chat?