Battle Card: Aurora Payments – Embedded Commerce API
Aurora Payments names Dominic Litten CCO. Scale GTM for embedded commerce. Pitch our payments API suite to boost revenue per merchant and fuel partner deal flow.
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🚀 Battle Card: Aurora Payments
Quick trigger:
👤 Decision Maker in the News
- Dominic Litten, Chief Commercial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/aurora-payments/)
💡 Why It Matters
- Scaling commercial leadership now unlocks deeper embedded commerce partnerships and accelerates GTM execution. → Source
🎯 Core Pain Point
- Need to scale commercial operations and GTM for embedded commerce
- Strengthening strategic partnerships and ISV enablement
💰 What to Pitch
- Primary: Embedded payments API suite → Streamline integration and boost revenue per merchant
- Expansion: Partner management platform → Strengthen partner pipelines and improve retention
🗺️ Quick Context
- HQ: Tempe, AZ, United States
- Employees: ≈ 200
- Rev: ≈ $100M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Aurora Payments’ business on this Aurora Payments sales trigger.*
- HubSpot — Marketing Automation / CRM
- Unique edge: All-in-one marketing, sales & service suite
- Evaluated by CCO for integrated campaign execution
- Salesforce Pardot — B2B Marketing Automation
- Unique edge: Native ABM and lead management in Salesforce CRM
- Evaluated by VP Marketing for data sync and reporting
- Outreach — Sales Engagement
- Unique edge: Sequence automation with robust analytics
- Evaluated by Sales Ops for pipeline acceleration
- PartnerStack — Partner Management
- Unique edge: Ecosystem portal with revenue-sharing workflows
- Evaluated by Partnerships team for partner growth initiatives
✅ Do-Now Checklist
Connect with Dominic Litten on LinkedIn and reference the Aurora Payments sales trigger
Craft email + DM using the Copy-My-Prompt block (Step 7) to highlight embedded commerce ROI
Schedule follow-ups in CRM (Day 3 & Day 10) and log the Aurora Payments sales trigger
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑embedded payments API suite❑
PROOF_METRIC = ❑15% revenue lift per merchant❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Dominic
COMPANY = Aurora Payments
DEPT = Commercial
SIZE = ≈25
BOTTLENECK = scaling commercial operations
EVENT = Dominic Litten appointment
DETAIL = Aurora Payments Appoints Dominic Litten as Chief Commercial Officer
PAIN = need to scale commercial operations and GTM for embedded commerce
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007101283&div=41152219
SIM_CO = Stripe
WIN_METRIC = 30% faster partner onboarding
NEXT_SIZE = ≈50
EMP_EST = ≈200
REV_EST = ≈$100M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: <<SIZE>>-person <<DEPT>>
<<NAME>>—noticed your <<DEPT>> team is ≈ <<SIZE>>.
That’s when <<BOTTLENECK>> slows growth.
We helped <<SIM_CO>> fix this with <<OFFER_BRIEF>>.
Result: <<WIN_METRIC>>.
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>
PS—next bottleneck hits ≈ <<NEXT_SIZE>>.
DM ≤45 words, TONE:
Saw your post about <<DETAIL>> — <<PAIN>>.
<<OFFER_BRIEF>>. <<PROOF_METRIC>>.
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>