Battle Card: Avicena CEO Sales Trigger
Marco Chisari just took the helm at Avicena. Pitch µLED optical interconnects to slash AI data center power costs. Fuel your pipeline with this high-octane sales trigger.
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🚀 Battle Card: Avicena
Quick trigger:
👤 Decision Maker in the News
- Marco Chisari, Chief Executive Officer (CEO) · 🔗 LinkedIn
💡 Why It Matters
- With AI datacenter traffic skyrocketing, this Avicena sales trigger underscores the urgent need for ultra-low power optical interconnect upgrades. → Source
🎯 Core Pain Point
- Power-hungry interconnects driving up data center OPEX
- Copper limits blocking scalable multi-rack GPU clusters
💰 What to Pitch
- Primary: µLED optical interconnects → Slash energy to sub-pJ/bit and boost AI throughput
- Expansion: Disaggregated memory fabric integration → Enable seamless GPU-to-memory scaling
🗺️ Quick Context
- HQ: Sunnyvale, CA
- Employees: ≈ 75
- Rev: ≈ $5 M
- Website: avicena.tech
🤼 Competitive Intel
Which other vendors you’ll probably face to win Avicena’s business.
- Cisco — Optical Interconnect / Transceivers
- Unique edge: Broad portfolio with Silicon One DCI modules
- Evaluated by VP Ops & IT for reliability
- Intel — Silicon Photonics
- Unique edge: Monolithic integration of optics and electronics
- Evaluated by CTO & Dir Eng for dev-speed
- Juniper Networks — Data Center Interconnect
- Unique edge: Packet-coherent profiling and automation
- Evaluated by Dir Network for orchestration
- Ciena — Coherent Optical Networking
- Unique edge: Coherent tech spanning long-haul and DC fabric
- Evaluated by VP Engineering for scalability
✅ Do-Now Checklist
Connect with Marco Chisari on LinkedIn (link above) referencing this Avicena sales trigger
Generate email + DM using the Copy-My-Prompt block (Step 7) & launch first touch
Schedule Day 3 & Day 10 follow-ups in CRM, tying back to the Avicena sales trigger
Next Step
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Subscribe to NewsletterForLeads – no fluff, all pipeline.
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Ultra-low power µLED interconnects that slash energy to sub-pJ/bit.❑
PROOF_METRIC = ❑sub-pJ/bit energy efficiency❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Marco
COMPANY = Avicena
DEPT = Engineering
SIZE = ≈ TBD
BOTTLENECK = Copper limits blocking multi-rack GPU scaling
EVENT = Marco Chisari as New CEO
DETAIL = Avicena Names Marco Chisari as New CEO
PAIN = Power-hungry interconnects driving up data center OPEX
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903420790&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = sub-pJ/bit energy efficiency
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 75
REV_EST = ≈ $5 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”. Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Engineering
Marco—noticed your Engineering team is ≈ TBD.
That’s when Copper limits blocking multi-rack GPU scaling slows growth.
We helped ≈ TBD fix this with Ultra-low power µLED interconnects that slash energy to sub-pJ/bit.
Result: sub-pJ/bit energy efficiency.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Avicena Names Marco Chisari as New CEO — Power-hungry interconnects driving up data center OPEX.
Ultra-low power µLED interconnects that slash energy to sub-pJ/bit. sub-pJ/bit energy efficiency.
Quick chat?