AXS CTO Alert: Fuel Your Pipeline

AXS taps Nikhil Bobde as CTO. Use this sales trigger to pitch cloud scaling and DevOps automation. Ready your next touch and boost deal flow.

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๐Ÿš€ Battle Card: AXS

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This AXS sales trigger underscores a strategic push to enhance platform scalability, security, and global engineering talent access โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling a live-event ticketing platform to support millions of concurrent users
  • Attracting and retaining world-class engineering talent in competitive markets
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๐Ÿ’ฐ What to Pitch
  • Primary: Cloud infrastructure optimization โ†’ immediate platform resilience & uptime
  • Expansion: DevOps automation & talent enablement โ†’ accelerated feature delivery
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(Use this AXS sales trigger insight to open your first touch.)
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Los Angeles, CA
  • Employees: โ‰ˆ 1,200
  • Rev: โ‰ˆ $250 M
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win AXSโ€™s business.*
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  • Ticketmaster (ticketmaster.com) โ€” Primary & secondary ticketing
    • Unique edge: Unrivaled global event network
    • Evaluated by VP Operations for scale & reliability
  • Eventbrite (eventbrite.com) โ€” Self-service ticketing
    • Unique edge: Rapid event setup & community tools
    • Evaluated by Dir. Product for ease of use
  • SeatGeek (seatgeek.com) โ€” Secondary marketplace & analytics
    • Unique edge: Data-driven pricing engine
    • Evaluated by CTO for real-time analytics
  • Live Nation (livenation.com) โ€” Event promotion & ticketing
    • Unique edge: End-to-end live-event ecosystem
    • Evaluated by CMO for marketing integration
  • Universe (universe.com) โ€” Integrated community ticketing
    • Unique edge: Niche creator & fan engagement features
    • Evaluated by VP Marketing for audience reach
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โœ… Do-Now Checklist

Connect with Nikhil Bobde on LinkedIn (link above)
Reference the AXS sales trigger in your email & LinkedIn DM using the Copy-My-Prompt block (Step 7)
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‰ˆ TBDโ‘
OFFER_BRIEF   = โ‘optimize your cloud infrastructure for scaleโ‘
PROOF_METRIC  = โ‘99.99% uptime achievedโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Nikhil
COMPANY     = AXS
DEPT        = Technology
SIZE        = โ‰ˆ200
BOTTLENECK  = scaling a live-event ticketing platform
EVENT       = Appoints Nikhil Bobde as Chief Technology Officer
DETAIL      = ticketing system enhancements
PAIN        = attracting and retaining world-class engineering talent
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251016176581&div=41152219
SIM_CO      = SeatGeek
WIN_METRIC  = 99.99% uptime
NEXT_SIZE   = โ‰ˆ500
EMP_EST     = โ‰ˆ1,200
REV_EST     = โ‰ˆ$250M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ200-person Technology

Nikhilโ€”noticed your Technology team is โ‰ˆ200.

Thatโ€™s when scaling a live-event ticketing platform slows growth.

We helped SeatGeek fix this with optimize your cloud infrastructure for scale.

Result: 99.99% uptime.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ500.

DM โ‰ค45 words, TONE:
Saw your post about ticketing system enhancements โ€” attracting and retaining world-class engineering talent.  
optimize your cloud infrastructure for scale. 99.99% uptime achieved.  
Quick chat?

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