Baillie Gifford ETF Sales Trigger: Jamie McGregor Battle Card
Jamie McGregor now drives Baillie Gifford’s active ETF push. Leverage this pipeline trigger to pitch ETF issuance & liquidity solutions. Fast moves. Faster deals.
Published on
Do not index
Do not index
🚀 Battle Card: Baillie Gifford
Quick trigger:
👤 Decision Maker in the News
- Jamie McGregor, Director of ETF Capital Markets · 🔗 [LinkedIn](https://www.linkedin.com/company/baillie-gifford/)
💡 Why It Matters
- Entry into actively managed ETFs marks a strategic expansion into high-demand growth channels. → Source
🎯 Core Pain Point
- Limited active, growth-focused ETF options for long-term investors
- Building and scaling ETF operations (structuring, capital markets, compliance)
💰 What to Pitch
- Primary: ETF Issuance & Structuring → Rapid launch of 5 actively managed ETFs (leverage this Baillie Gifford sales trigger)
- Expansion: Capital Markets & Liquidity Provisioning → Tighter spreads & seamless market entry
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 1,500
- Rev: ≈ $300 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Baillie Gifford’s business.*
- SS&C Technologies — ETF Ops / Admin
- Unique edge: End-to-end fund administration & trade support
- Evaluated by Director of ETF Capital Markets & Ops
- State Street — Custody & Clearing
- Unique edge: Deep liquidity & global settlement network
- Evaluated by Head of Capital Markets for reliability
- BlackRock — Advisory & Platform
- Unique edge: iShares ETF ecosystem & distribution reach
- Evaluated by Head of U.S. Intermediaries for go-to-market
- Northern Trust — ETF Administration
- Unique edge: Modular services & institutional relationships
- Evaluated by Director of Operations for scalability
✅ Do-Now Checklist
Connect with Jamie McGregor on LinkedIn (link above)
Frame your first outreach using the Baillie Gifford sales trigger to highlight ETF expertise
Pitch our turnkey ETF Issuance & Capital Markets solutions (see “What to Pitch”)
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get intel like this daily—no fluff, all pipeline. Leverage the Baillie Gifford sales trigger now.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑❑
PROOF_METRIC = ❑❑
CTA_STYLE = ❑❑
TONE = ❑❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jamie
COMPANY = Baillie Gifford
DEPT = ETF Capital Markets
SIZE = 3
BOTTLENECK = building and scaling ETF operations
EVENT = Names Jamie McGregor to Lead ETF Initiative
DETAIL = entry into actively managed ETFs
PAIN = limited active, growth-focused ETF options for long-term investors
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251010100579&div=41152219
SIM_CO = Goldman Sachs
WIN_METRIC = ≈ TBD
NEXT_SIZE = 10
EMP_EST = 1500
REV_EST = $300M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 3-person ETF Capital Markets
Jamie—noticed your ETF Capital Markets team is 3.
That’s when building and scaling ETF operations slows growth.
We helped Goldman Sachs fix this with ❑❑.
Result: ≈ TBD.
≈ TBD
PS—next bottleneck hits ≈ 10.
DM ≤45 words, TONE:
Saw your post about entry into actively managed ETFs — limited active, growth-focused ETF options for long-term investors.
❑❑. ❑❑.
≈ TBD