Sales Trigger: Balfour Beatty US VP Risk Alert
William Motherway named VP Risk at Balfour Beatty US. Pipeline alert: pitch integrated ERM + compliance automation. Next touch: close commission on this $4B account.
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🚀 Battle Card: Balfour Beatty US
Quick trigger:
👤 Decision Maker in the News
- William (Bill) Motherway, Vice President of Risk for U.S. Infrastructure Operations · 🔗 LinkedIn
💡 Why It Matters
- Centralizing risk oversight under a seasoned VP sharpens operational resilience and enforces compliance at scale. → Source
🎯 Core Pain Point
- Fragmented enterprise risk visibility across heavy civil and rail projects
- Rampant compliance and fraud risk in decentralized operations
💰 What to Pitch
- Primary: Integrated ERM Platform → Unified risk monitoring and faster issue mitigation
- Expansion: Compliance & Audit Automation → Streamlined internal controls and reduced audit cycles
🗺️ Quick Context
- HQ: Dallas, TX
- Employees: ≈ 3,500
- Rev: ≈ $4 B
- Website: balfourbeattyus.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win this Balfour Beatty US sales trigger.
- SAP Ariba — Procure-to-Pay & Supply Chain Risk
- Unique edge: Enterprise-scale integration & analytics
- Evaluated by CFO & VP Ops for global compliance
- Coupa — Spend Management & Risk
- Unique edge: User-friendly spend controls & real-time alerts
- Evaluated by Procurement Director for adoption speed
- Riskmethods — Supply Chain Risk Platform
- Unique edge: Real-time risk mapping & disruption insights
- Evaluated by VP Risk for granularity of risk data
- Resilinc — Supply Chain Resilience
- Unique edge: End-to-end visibility & scenario modeling
- Evaluated by Head of Supply Chain for disruption planning
✅ Do-Now Checklist
Connect with William Motherway on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Integrated ERM Platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = William
COMPANY = Balfour Beatty US
DEPT = Risk
SIZE = ≈ TBD
BOTTLENECK = fragmented risk visibility
EVENT = Appointment of William Motherway
DETAIL = William Motherway as VP Risk
PAIN = rampant compliance & fraud risk
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250818746791&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 3500
REV_EST = ≈ $4B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Risk
William—noticed your Risk team is ≈ TBD.
That’s when fragmented risk visibility slows growth.
We helped ≈ TBD fix this with Integrated ERM Platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about William Motherway as VP Risk — rampant compliance & fraud risk.
Integrated ERM Platform. ≈ TBD.
Quick chat?