Battle Card: BankUnited Title Solutions Sales Trigger
Kelly Sleece’s move to lead National Title Solutions at BankUnited is your next deal flow trigger. Pitch treasury management & compliance automation to close faster.
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🚀 Battle Card: BankUnited
Quick trigger: Executive appointed to lead National Title Solutions division (Aug 18, 2025)
👤 Decision Maker in the News
- Kelly Sleece, Executive Vice President, Managing Director, National Title Solutions · 🔗 LinkedIn
💡 Why It Matters
- This BankUnited sales trigger signals a leadership-driven push to expand title industry banking and treasury services across 46 states. → Source
🎯 Core Pain Point
- Scaling treasury management for a newly centralized National Title Solutions division
- Ensuring compliance and operational efficiency across multi-state title operations
💰 What to Pitch
- Primary: End-to-end Treasury Management Platform → Real-time liquidity visibility & cash optimization
- Expansion: Multi-State Compliance Automation → Reduced risk and faster title closings
🗺️ Quick Context
- HQ: Miami Lakes, FL
- Employees: ≈ 2,500
- Rev: ≈ $1.8 B
- Website: bankunited.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win BankUnited’s business.
- Kyriba (kyriba.com) — Treasury Management
- Unique edge: Broad cloud-based risk and hedging suite
- Evaluated by Treasury Lead for multi-currency support
- GTreasury (gtreasury.com) — Treasury Management
- Unique edge: Real-time API integrations to core banking
- Evaluated by IT & Ops for implementation speed
- Fiserv (fiserv.com) — Bank Treasury Services
- Unique edge: Direct bank platform with embedded payments
- Evaluated by Finance for existing bank relationships
- Jack Henry (jackhenry.com) — Treasury & Cash Mgmt
- Unique edge: Deep commercial banking pedigree
- Evaluated by COO for scalability in title operations
✅ Do-Now Checklist
Connect with Kelly Sleece on LinkedIn (link above)
Craft first-touch email + DM referencing this BankUnited sales trigger
Block follow-up reminders in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
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📌 TARGET COMPANY
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NAME = Kelly
COMPANY = BankUnited
DEPT = National Title Solutions
SIZE = ≈ 50
BOTTLENECK = Scaling treasury management
EVENT = Executive appointed to lead National Title Solutions division
DETAIL = Executive Appointed to Lead National Title Solutions Division
PAIN = Ensuring compliance and operational efficiency across multi-state title operations
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250818297890&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 100
EMP_EST = 2,500
REV_EST = $1.8 B
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 50-person National Title Solutions
Kelly—noticed your National Title Solutions team is ≈ 50.
That’s when Scaling treasury management slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
≈ TBD
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about Executive Appointed to Lead National Title Solutions Division — Ensuring compliance and operational efficiency across multi-state title operations.
❑<1-line value>❑. ❑<metric>❑.
≈ TBD