Pipeline Pulse: BARK’s DTC Surge Trigger

🚀 Battle Card: BARK, Inc.

• Michael Black, President, Core Business · 🔗 LinkedIn

• This BARK, Inc. sales trigger signals a push to optimize DTC and commerce segments after a 27% YoY commerce surge. → Source

• Scaling direct-to-consumer subscription operations to handle millions of dogs

• Optimizing supply chain & retail partnerships for rapid expansion

• Primary: Subscription Lifecycle Platform → improve retention & boost LTV (critical for this BARK, Inc. sales trigger)

• Expansion: Supply Chain & Inventory Automation → reduce costs & speed fulfillment

• HQ: New York, NY

• Employees: ≈ 600

• Rev: ≈ $400 M

• Website: bark.co

🤼 Competitive Intel

• Salesforce — CRM / Marketing Automation
• Unique edge: End-to-end customer lifecycle tracking
• Evaluated by VP Marketing for cross-channel campaigns

• Klaviyo — Email Marketing / Retention
• Unique edge: Data-driven segmentation for repeat buyers
• Evaluated by Dir. E-comm for subscription outreach

• Shopify Plus — eCommerce / Subscriptions
• Unique edge: Native recurring billing & branded storefronts
• Evaluated by COO for DTC channel scalability

• Oracle NetSuite — ERP / Supply Chain
• Unique edge: Integrated finance, inventory & order mgmt
• Evaluated by VP Ops for real-time supply chain visibility

• Manhattan Associates — WMS / Logistics
• Unique edge: Advanced warehouse automation & routing
• Evaluated by Supply Chain Director for fulfillment optimization

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Subscription Lifecycle Platform❑
PROOF_METRIC  = ❑27% YoY growth❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Michael
COMPANY     = BARK, Inc.
DEPT        = Commerce
SIZE        = ≈ TBD
BOTTLENECK  = Scaling direct-to-consumer subscription operations
EVENT       = Michael Black promoted to President, Core Business
DETAIL      = your promotion to President, Core Business
PAIN        = Scaling direct-to-consumer subscription operations
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903081373&div=41152219
SIM_CO      = Chewy
WIN_METRIC  = 27% YoY commerce growth
NEXT_SIZE   = ≈ 100
EMP_EST     = ≈ 600
REV_EST     = ≈ $400 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Commerce

Michael—noticed your Commerce team is ≈ TBD.

That’s when Scaling direct-to-consumer subscription operations slows growth.

We helped Chewy fix this with Subscription Lifecycle Platform.

Result: 27% YoY commerce growth.  
Quick call?

PS—next bottleneck hits ≈ 100.

DM ≤45 words, TONE:
Saw your post about your promotion to President, Core Business — Scaling direct-to-consumer subscription operations.  
Subscription Lifecycle Platform. 27% YoY growth.  
Quick chat?