Battle Card: Blackstone Sales Trigger

🚀 Battle Card: Blackstone

• Katie Keenan, Chief Executive Officer of BREIT and Global Head of Core+ Real Estate · 🔗 LinkedIn

• This Blackstone sales trigger signals a strategic pivot in Core+ and debt strategies, opening doors for solutions that stabilize succession and capitalize on the real estate recovery. → Source

• Investor confidence risk post-leadership change

• Scaling Core+ deployments amid falling debt costs

• Primary: Succession planning & leadership alignment platform → Seamless transition and sustained governance

• Expansion: Capital optimization software → Accelerated debt financing and higher ROI

• HQ: New York, NY

• Employees: ≈ 3,500

• Rev: ≈ $10 B

• Website: blackstone.com

🤼 Competitive Intel

• Brookfield Asset Management — Real Estate Investment
• Unique edge: Multi-strategy global asset mix
• Evaluated by CFO for scale and diversification

• KKR — Real Estate Investment
• Unique edge: Flexible capital structures
• Evaluated by Head of Core+ for yield optimization

• Carlyle — Real Estate Investment
• Unique edge: Sector-specific expertise
• Evaluated by IR team for performance track record

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Succession planning platform❑
PROOF_METRIC  = ❑9.2% annualized return❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Katie
COMPANY     = Blackstone
DEPT        = Real Estate
SIZE        = ≈100
BOTTLENECK  = leadership transition strain
EVENT       = leadership shake-up
DETAIL      = recent real estate leadership appointments
PAIN        = investor confidence risk post-leadership change
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250919980262&div=41152219
SIM_CO      = KKR
WIN_METRIC  = 20% faster leadership onboarding
NEXT_SIZE   = ≈200
EMP_EST     = ≈3500
REV_EST     = ≈10B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈100-person Real Estate

Katie—noticed your Real Estate team is ≈100.

That’s when leadership transition strain slows growth.

We helped KKR fix this with Succession planning platform.

Result: 20% faster leadership onboarding.  
Quick call?

PS—next bottleneck hits ≈200.

DM ≤45 words, TONE:
Saw your post about recent real estate leadership appointments — investor confidence risk post-leadership change.  
Succession planning platform. 9.2% annualized return.  
Quick chat?