Battle Card: Bregal Secondaries Blitz
Bregal just tapped Luis Cabrera to spearhead its LP & GP-led secondaries push. Use this trigger to supercharge your deal flow, nail the pitch, and close faster.
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🚀 Battle Card: Bregal
Quick trigger:
👤 Decision Maker in the News
- Luis Cabrera, Managing Partner, Head of Secondaries · 🔗 LinkedIn
💡 Why It Matters
- This Bregal sales trigger reveals a strategic pivot into LP- and GP-led secondaries, tapping existing fund-of-funds networks to drive scalable deal flow. → Source
🎯 Core Pain Point
- Sourcing quality lower mid-market secondaries deals at scale
- Building end-to-end execution infrastructure for complex GP-led transactions
💰 What to Pitch
- Primary: Secondaries deal sourcing platform → Accelerates identification of LP and GP-led opportunities
- Expansion: Secondary transaction analytics & due diligence service → Improves deal structuring and risk management
🗺️ Quick Context
- HQ: London, UK & New York, NY
- Employees: ≈ 300
- Rev: ≈ $400 M
- Website: bregal.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Bregal’s business. Use this Bregal sales trigger to prep your counter-arguments.
- Intralinks — Deal sourcing & VDR
- Unique edge: Widely adopted for GP-led auction processes
- Evaluated by Head of Secondaries for platform stability
- Axial — Mid-market deal network
- Unique edge: Access to curated GP and LP networks
- Evaluated by Deal Team for sourcing quality
- Preqin — Secondaries data & analytics
- Unique edge: Comprehensive market intelligence and benchmarking
- Evaluated by Strategy Group for market insights
- PitchBook — Private markets intelligence
- Unique edge: Real-time deal tracking across regions
- Evaluated by Investment Team for pipeline visibility
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Tag this as a Bregal sales trigger in your CRM for easy tracking
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑❑
PROOF_METRIC = ❑❑
CTA_STYLE = ❑case_study❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Luis
COMPANY = Bregal
DEPT = Secondaries
SIZE = ≈ TBD
BOTTLENECK = Sourcing quality lower mid-market secondaries deals at scale
EVENT = Appointment of Luis Cabrera as Head of Secondaries
DETAIL = development of the new secondaries business
PAIN = Sourcing quality lower mid-market secondaries deals at scale
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251016886687&div=41152219
SIM_CO = GCM Grosvenor
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 300
REV_EST = ≈ $400M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Secondaries
Luis—noticed your Secondaries team is ≈ TBD.
That’s when Sourcing quality lower mid-market secondaries deals at scale slows growth.
We helped GCM Grosvenor fix this with <<OFFER_BRIEF>>.
Result: ≈ TBD.
Want the 2-min recap?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about development of the new secondaries business — Sourcing quality lower mid-market secondaries deals at scale.
<<OFFER_BRIEF>>. <<PROOF_METRIC>>.
Send case study?