Battle Card: Cloyes Gear & Products Sales Trigger

🚀 Battle Card: Cloyes Gear & Products, Inc.

• Eric Renaud, Vice President, Sales for Rotomaster and Cloyes · 🔗 [LinkedIn](https://www.linkedin.com/company/cloyes-gear-and-products/)

• Bringing on a 32-year automotive aftermarket veteran signals a next-level push into new markets and tighter cross-functional alignment. → Source

• Scaling sales coverage across diverse aftermarket channels

• Aligning engineering roadmaps with customer priorities

• Primary: Sales Enablement Platform → 20% faster rep onboarding and deal closure

• Expansion: Integrated CRM & PDM workflow → deeper customer insights and product alignment

• HQ: Fort Smith, AR

• Employees: ≈ 300

• Rev: ≈ $180 M

• Website: [cloyes.com](https://www.cloyes.com/)

🤼 Competitive Intel

• [Salesforce](https://www.salesforce.com) — CRM / Sales Enablement
• Unique edge: Enterprise-grade AI analytics & global support
• Evaluated by VP Sales for full-stack scalability

• [HubSpot](https://www.hubspot.com) — CRM / Marketing Automation
• Unique edge: All-in-one inbound platform with low barrier to entry
• Evaluated by Marketing Director for lead gen integration

• [Microsoft Dynamics 365](https://dynamics.microsoft.com) — CRM / Business Intelligence
• Unique edge: Seamless Office 365 & Azure integration
• Evaluated by VP Ops for data insights and security

• [Pipedrive](https://www.pipedrive.com) — CRM / Pipeline Management
• Unique edge: Visual, user-friendly deal tracking
• Evaluated by Sales Managers for ease of adoption

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Sales Enablement Platform❑
PROOF_METRIC  = ❑20% faster rep onboarding and deal closure❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Eric
COMPANY     = Cloyes Gear & Products, Inc.
DEPT        = Sales
SIZE        = 300
BOTTLENECK  = scaling sales coverage across diverse aftermarket channels
EVENT       = Cloyes Appoints Eric Renaud as Vice President of Sales for Cloyes and Rotomaster
DETAIL      = appointment as Vice President of Sales for Rotomaster and Cloyes
PAIN        = scaling sales coverage across diverse aftermarket channels
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006436381&div=41152219
SIM_CO      = Gates Corporation
WIN_METRIC  = 20% faster rep onboarding and deal closure
NEXT_SIZE   = 500
EMP_EST     = ≈300
REV_EST     = ≈180M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 300-person Sales

Eric—noticed your Sales team is ≈ 300.

That’s when scaling sales coverage across diverse aftermarket channels slows growth.

We helped Gates Corporation fix this with Sales Enablement Platform.

Result: 20% faster rep onboarding and deal closure.  
Quick call?

PS—next bottleneck hits ≈ 500.

DM ≤45 words, TONE:
Saw your post about appointment as Vice President of Sales for Rotomaster and Cloyes — scaling sales coverage across diverse aftermarket channels.  
Sales Enablement Platform. 20% faster rep onboarding and deal closure.  
Quick chat?