Battle Card: Estée Lauder's R&I Trigger
René Lammers is now Chief Research & Innovation Officer at Estée Lauder. Pitch your AI-driven R&D platform to accelerate their product pipeline and crush your quota.
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🚀 Battle Card: The Estée Lauder Companies
Quick trigger:
👤 Decision Maker in the News
- René Lammers, Executive Vice President, Chief Research & Innovation Officer · 🔗 LinkedIn
💡 Why It Matters
- Use this The Estée Lauder Companies sales trigger to crack their R&I budget and pitch fast-to-market innovation. → Source
🎯 Core Pain Point
- Slow product-to-market timelines in Research & Innovation
- Lack of integrated innovation platforms for cross-brand R&D
💰 What to Pitch
- Primary: AI-driven R&D collaboration platform → Accelerate product development cycles
- Expansion: Partner ecosystem network solution → Expand external innovation partnerships
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 48,000
- Rev: ≈ $19 B
- Website: elcompanies.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win The Estée Lauder Companies’ business.*
- Veeva Systems (veeva.com) — R&D PLM
- Unique edge: Industry-specific lifecycle management for life sciences & cosmetics
- Evaluated by VP Ops & CTO for compliance & integration
- Dassault Systèmes (3ds.com) — PLM
- Unique edge: 3D modeling & simulation integration
- Evaluated by Head of Innovation for prototyping speed
- Benchling (benchling.com) — Life sciences R&D platform
- Unique edge: Cloud-native collaborative notebooks & workflows
- Evaluated by SVP R&D for lab digitization
- Accenture (accenture.com) — R&D consulting & digital
- Unique edge: End-to-end digital transformation expertise
- Evaluated by CEO & CFO for strategic alignment
- Thermo Fisher Scientific (corporate.thermofisher.com) — Laboratory informatics
- Unique edge: Integrated lab instruments & informatics suite
- Evaluated by Chief Science Officer for technical reliability
✅ Do-Now Checklist
Audit this The Estée Lauder Companies sales trigger against their current R&I tooling to find gaps
Connect with René Lammers on LinkedIn (link above)
Send first-touch email referencing The Estée Lauder Companies sales trigger and Beauty Reimagined goals
Next Step
Turn this The Estée Lauder Companies sales trigger into pipeline—fast.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑AI-driven R&D collaboration platform❑
PROOF_METRIC = ❑30% faster development cycles❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = René
COMPANY = The Estée Lauder Companies
DEPT = Research & Innovation
SIZE = ≈ TBD
BOTTLENECK = Slow product-to-market timelines
EVENT = René Lammers Appointed Chief Research & Innovation Officer
DETAIL = Appointed Chief Research & Innovation Officer
PAIN = Slow product-to-market timelines in Research & Innovation
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250911004836&div=41152219
SIM_CO = PepsiCo
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 48000
REV_EST = ≈ $19 B
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Research & Innovation
René—noticed your Research & Innovation team is ≈ TBD.
That’s when Slow product-to-market timelines slows growth.
We helped PepsiCo fix this with AI-driven R&D collaboration platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Appointed Chief Research & Innovation Officer — Slow product-to-market timelines in Research & Innovation.
AI-driven R&D collaboration platform. 30% faster development cycles.
Quick chat?