Battle Card: ezCater CPTO Trigger

🚀 Battle Card: ezCater

• Amine Bouayad, Chief Product and Technology Officer · 🔗 LinkedIn

• The new CPTO will lead product and tech vision to streamline workplace food programs and scale restaurant partner growth, aligning technology with business goals. → Source

• Complexity in scaling integrations across 100,000+ restaurant partners

• Inefficient workflows in managing company-wide food programs

• Primary: Scalable Integration Platform → Accelerated onboarding and reduced downtime

• Expansion: Advanced Analytics Module → Insights for optimized ordering and cost control

• HQ: Boston, MA

• Employees: ≈ 700

• Rev: ≈ $150 M

• Website: https://www.ezcater.com/

🤼 Competitive Intel

• Workato — Integration Platform as a Service
• Unique edge: Pre-built connectors for Salesforce, AWS
• Evaluated by CPTO & VP Ops for speed of implementation

• MuleSoft — Integration Platform as a Service
• Unique edge: Enterprise-grade API management
• Evaluated by CTO & Dir. of IT for security & governance

• Dell Boomi — Integration Platform as a Service
• Unique edge: Low-code visual interface
• Evaluated by Dir. of Engineering for ease of use

• Tableau — Business Intelligence
• Unique edge: Powerful visualization and self-service analytics
• Evaluated by product analytics and Finance for reporting depth

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Scalable integration platform for 3rd-party restaurant systems❑
PROOF_METRIC  = ❑40% faster integrations❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Amine
COMPANY     = ezCater
DEPT        = Product & Tech
SIZE        = ≈200
BOTTLENECK  = integration complexity
EVENT       = CPTO appointment
DETAIL      = leading the combined product and technology organization
PAIN        = complexity in scaling integrations across partners
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903835544&div=41152219
SIM_CO      = Grubhub
WIN_METRIC  = 40% faster integrations
NEXT_SIZE   = ≈400
EMP_EST     = ≈700
REV_EST     = ≈$150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈200-person Product & Tech

Amine—noticed your Product & Tech team is ≈200.

That’s when integration complexity slows growth.

We helped Grubhub fix this with Scalable integration platform for 3rd-party restaurant systems.

Result: 40% faster integrations.  
Quick call?

PS—next bottleneck hits ≈400.

DM ≤45 words, TONE:
Saw your post about leading the combined product and technology organization — complexity in scaling integrations across partners.  
Scalable integration platform for 3rd-party restaurant systems. 40% faster integrations.  
Quick chat?