Battle Card: GeneDx CMO Trigger

🚀 Battle Card: GeneDx

• Dr. Mimi Lee, Chief Precision Medicine Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/genedx)

• This GeneDx sales trigger signals a major push to embed genomics into proactive care models, creating urgency for scalable data and partnership solutions. → Source

• Lack of scalable genomic data integration across EMRs and care pathways

• Complex stakeholder ecosystem—biopharma, payers, health systems—all need seamless collaboration

• Primary: Real-time Genomic Insights Platform → Accelerate precision medicine roll-out and patient stratification

• Expansion: Regulatory Evidence Generation Services → Streamline policy approvals and payer coverage

• HQ: Gaithersburg, MD

• Employees: ≈ 700

• Rev: ≈ $200 M

• Website: [genedx.com](https://www.genedx.com/)

🤼 Competitive Intel

• Illumina — Sequencing & Analytics
• Unique edge: Proprietary NGS hardware + BaseSpace cloud
• Evaluated by R&D heads for throughput and scale

• Invitae — Clinical Genomic Testing
• Unique edge: Broad test menu and rapid TAT
• Evaluated by Lab Ops for cost per sample

• Color — Population Health Genomics
• Unique edge: Turnkey community screening programs
• Evaluated by Public Policy leads for state partnerships

• Fabric Genomics — AI-driven Interpretation
• Unique edge: Machine-learning variant calling
• Evaluated by Bioinformatics for automation gains

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Real-time Genomic Insights Platform❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Mimi
COMPANY     = GeneDx
DEPT        = Precision Medicine
SIZE        = ≈10
BOTTLENECK  = integrating genomic data at scale
EVENT       = executive hire
DETAIL      = your appointment as Chief Precision Medicine Officer
PAIN        = lack of scalable genomic data integration across stakeholders
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014928013&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈20
EMP_EST     = ≈700
REV_EST     = ≈$200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Precision Medicine

Mimi—noticed your Precision Medicine team is ≈10.

That’s when integrating genomic data at scale slows growth.

We helped ≈ TBD fix this with Real-time Genomic Insights Platform.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈20.

DM ≤45 words, TONE:
Saw your post about your appointment as Chief Precision Medicine Officer — lack of scalable genomic data integration across stakeholders.  
Real-time Genomic Insights Platform. ≈ TBD.  
Quick chat?