Battle Card: GTT CFO Hire Unlocks FP&A Deals
GTT taps Andrea Genschaw as CFO. Pitch cloud FP&A & consolidation to accelerate close and drive pipeline.
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๐ Battle Card: GTT Communications, Inc.
Quick trigger:
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๐ค Decision Maker in the News
- Andrea Genschaw, Chief Financial Officer
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๐ก Why It Matters
- New CFO hire is a prime GTT Communications, Inc. sales trigger to push advanced FP&A and consolidation tools for global visibility. โ Source
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๐ฏ Core Pain Point
- Complex multi-currency financial consolidation after rapid global expansion
- Cost control pressure across networking and security services
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๐ฐ What to Pitch
- Primary: Cloud FP&A & Consolidation Platform โ accelerated close, drill-down insights for new CFO (tap this GTT Communications, Inc. sales trigger)
- Expansion: Audit & Compliance Automation โ slash manual reconciliation, ensure regulatory readiness
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๐บ๏ธ Quick Context
- HQ: Arlington, VA
- Employees: 2200
- Rev: โ $1 B
- Website: gtt.net
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๐คผ Competitive Intel
Which vendors youโll face when leveraging this GTT Communications, Inc. sales trigger.
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- Oracle โ ERP & Financials
- Edge: Deep integration with multi-entity networks
- Evaluated by CFO for scale and global support
- SAP โ S/4HANA Finance
- Edge: Real-time ledger and analytics
- Evaluated by VP Finance for roadmap and AI
- Workday โ Financial Management
- Edge: Unified HCM + Finance suite
- Evaluated by CHRO & CFO for cross-functional reporting
- BlackLine โ Close Management
- Edge: Reconciliation automation
- Evaluated by Controller for audit readiness
- OneStream โ Corporate Performance Management
- Edge: Configurable, unified platform
- Evaluated by Finance Ops for flexible scaling
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โ Do-Now Checklist
Connect with Andrea Genschaw on LinkedIn and mention this GTT Communications, Inc. sales trigger
Reference the CFO appointment in your first email to anchor relevance
Pitch FP&A consolidation demo by Week 1 to capitalize on the sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step
Keep tapping into these GTT Communications, Inc. sales trigger alertsโno fluff, all pipeline.
Subscribe to NewsletterForLeads
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๐ง Copy My Prompt for Personalized Cold Outreach
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โ๏ธ YOUR COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
OUR_COMPANY =
OFFER_BRIEF = Cloud FP&A & Consolidation Platform
PROOF_METRIC = 30% faster close
CTA_STYLE = quick_call
TONE = punchy
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Andrea
COMPANY = GTT Communications, Inc.
DEPT = Finance
SIZE = โ TBD
BOTTLENECK = โ TBD
EVENT = Appointment of Andrea Genschaw as CFO
DETAIL = Appointment of Andrea Genschaw as CFO
PAIN = โ TBD
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916043260&div=41152219
SIM_CO = โ TBD
WIN_METRIC = โ TBD
NEXT_SIZE = โ TBD
EMP_EST = 2200
REV_EST = โ TBD
โโโโโโโโโโโโโโโโโโโโโโโโ
TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ TBD-person Finance
Andreaโnoticed your Finance team is โ TBD.
Thatโs when โ TBD slows growth.
We helped โ TBD fix this with Cloud FP&A & Consolidation Platform.
Result: โ TBD.
Quick call?
PSโnext bottleneck hits โ TBD.
DM โค45 words, TONE:
Saw your post about Appointment of Andrea Genschaw as CFO โ โ TBD.
Cloud FP&A & Consolidation Platform. 30% faster close.
Quick chat?