Battle Card: Kalahari Resorts Sales Trigger

🚀 Battle Card: Kalahari Resorts & Conventions

• Todd Conrad, National Sales Director · 🔗 LinkedIn

• Bringing in a seasoned National Sales Director addresses inconsistent group sales coverage and aligns multi-site resorts under one revenue engine. This Kalahari Resorts & Conventions sales trigger underscores their bet on strategic leadership for nationwide growth. → Source

• Inconsistent national group sales coverage

• Difficulty scaling revenue across multiple resort locations

• Primary: Cloud-based sales CRM → Streamlined group booking management

• Expansion: Revenue intelligence & analytics → Data-driven insights for upsell and cross-sell

• HQ: Wisconsin Dells, WI, USA

• Employees: ≈ 3,000

• Rev: ≈ $200 M

• Website: kalahariresorts.com

🤼 Competitive Intel

• Salesforce — Sales CRM
• Unique edge: Enterprise-grade customization & integrations
• Evaluated by COO & VP Sales for global rollout

• HubSpot — Sales CRM
• Unique edge: Rapid deployment & built-in marketing tools
• Evaluated by Dir. Sales for cost-effective onboarding

• Cvent — Group sales & event management
• Unique edge: Best-in-class event booking automation
• Evaluated by Events Manager for streamlined RFP processing

• Oracle NetSuite — ERP / CRM
• Unique edge: Unified finance and sales data
• Evaluated by CFO & IT for end-to-end visibility

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑     ❑
OFFER_BRIEF   = ❑Cloud-based sales CRM for group bookings❑
PROOF_METRIC  = ❑20% increase in group bookings❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Todd
COMPANY     = Kalahari Resorts & Conventions
DEPT        = Sales
SIZE        = ≈ 8
BOTTLENECK  = inconsistent national group sales coverage
EVENT       = Welcomes Todd Conrad as National Sales Director
DETAIL      = your appointment as National Sales Director
PAIN        = difficulty scaling revenue across locations
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903790406&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ 20
EMP_EST     = ≈ 3000
REV_EST     = ≈ $200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 8-person Sales

Todd—noticed your Sales team is ≈ 8.

That’s when inconsistent national group sales coverage slows growth.

We helped ≈ TBD fix this with Cloud-based sales CRM for group bookings.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ 20.

DM ≤45 words, TONE:
Saw your post about your appointment as National Sales Director — difficulty scaling revenue across locations.  
Cloud-based sales CRM for group bookings. 20% increase in group bookings.  
Quick chat?