Kantata Partner Alliances Trigger | PRM Sales Battle Card

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🚀 Battle Card

🚀 Battle Card: Kantata

Quick trigger:

👤 Decision Maker in the News

Jesse Weber, Vice President of Partner Alliances · 🔗 LinkedIn

💡 Why It Matters

This Kantata sales trigger signals a strategic push to scale alliances with private equity and consulting firms, unlocking new revenue channels and deepening PSA adoption. → Source

🎯 Core Pain Point

Limited access to specialized partners hinders service delivery and software adoption.

Inadequate alliance frameworks slow expansion into private equity-backed consulting markets.

💰 What to Pitch

Primary: Partner Relationship Management solution → Streamlined alliance expansion and increased visibility

Expansion: Co-branded marketing automation toolkit → Accelerated pipeline and joint go-to-market campaigns

🗺️ Quick Context

HQ: Irvine, CA & London, UK

Employees: ≈ 350

Rev: ≈ $85 M

Website: kantata.com

🤼 Competitive Intel

*Which other vendors you’ll probably face to win Kantata’s business.*

Impartner — PRM

Unique edge: Deep partner portal customization
Evaluated by VP Alliances for configurability

PartnerStack — PRM / Referral Automation

Unique edge: Automated in-app partner referrals
Evaluated by Director of Channel Sales for growth programs

Crossbeam — Partner ecosystem intelligence

Unique edge: Secure partner data sharing for co-selling
Evaluated by Ops & Analytics teams for deal registration workflows

Allbound — PRM

Unique edge: Seamless content management and training modules
Evaluated by Marketing for co-marketing support

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)

Reference the Kantata sales trigger in your outreach to show relevance

Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Partner Relationship Management solution❑
PROOF_METRIC  = ❑30% faster partner onboarding❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jesse
COMPANY     = Kantata
DEPT        = Partner Alliances
SIZE        = 6
BOTTLENECK  = limited access to specialized partners
EVENT       = Appointment of Jesse Weber to Vice President of Partner Alliances
DETAIL      = expanding partnerships with private equity firms
PAIN        = limited access to specialized partners hinders service delivery and software adoption
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250826508973&div=41152219
SIM_CO      = Arthur D. Little
WIN_METRIC  = 30% faster partner onboarding
NEXT_SIZE   = ≈ 12
EMP_EST     = ≈ 350
REV_EST     = ≈ $85M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 6-person Partner Alliances

Jesse—noticed your Partner Alliances team is ≈ 6.

That’s when limited access to specialized partners slows growth.

We helped Arthur D. Little fix this with Partner Relationship Management solution.

Result: 30% faster partner onboarding.  
Quick call?

PS—next bottleneck hits ≈ 12.

DM ≤45 words, TONE:
Saw your post about expanding partnerships with private equity firms — limited access to specialized partners hinders service delivery and software adoption.  
Partner Relationship Management solution. 30% faster partner onboarding.  
Quick chat?

Battle Card: Kantata Partner Alliances Trigger