Battle Card: Lynkwell Sales Trigger

New CFO hire + 268% growth = green light to pitch FP&A & IoT asset management at Lynkwell. Grab quick plays to boost pipeline and close faster.

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🚀 Battle Card: Lynkwell

Quick trigger: This Lynkwell sales trigger is a green light to pitch finance and IoT solutions.
 
👤 Decision Maker in the News
  • Frank Kosky, Chief Financial Officer
 
💡 Why It Matters
  • This Lynkwell sales trigger—268% 3-year growth and a CFO hire—signals strained FP&A processes and asset management demands → Source
 
🎯 Core Pain Point
  • Scaling financial reporting and forecasting post-200% YOY sales surge
  • Integrating and managing a growing EV charging asset portfolio
 
💰 What to Pitch
  • Primary: Adaptive Planning & Forecasting Solution → Capitalize on this Lynkwell sales trigger to deliver real-time financial agility
  • Expansion: IoT Connectivity & Asset Management → Unified charger onboarding and predictive maintenance
 
🗺️ Quick Context
  • HQ: Schenectady, NY
  • Employees: ≈ 200
  • Rev: ≈ $60 M
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win Lynkwell’s business.
 
  • AnaplanFP&A/Planning
    • Unique edge: Highly configurable planning models
    • Evaluated by CFO for scenario planning capabilities
  • Oracle NetSuiteCloud ERP
    • Unique edge: End-to-end financial suite
    • Evaluated by VP Finance for global consolidation
  • Workday Adaptive PlanningFinancial Planning
    • Unique edge: Intuitive interface and reporting
    • Evaluated by Dir. Finance for ease of use
  • PTC ThingWorxIoT Asset Management
    • Unique edge: Rapid device integration and analytics
    • Evaluated by VP Product/Eng for real-time monitoring
  • Siemens MindSphereIoT/Connectivity
    • Unique edge: Enterprise-scale IoT platform
    • Evaluated by Dir. Engineering for scalability
 

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Get intel like this daily—never miss a Lynkwell sales trigger. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Frank
COMPANY     = Lynkwell
DEPT        = Finance
SIZE        = ≈ 10
BOTTLENECK  = Scaling financial reporting and forecasting post-200% YOY sales surge
EVENT       = Fourth year on Inc. 5000 & new CFO hire
DETAIL      = Fourth year on Inc. 5000 list
PAIN        = Scaling financial reporting and forecasting post-200% YOY sales surge
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250821779845&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ 20
EMP_EST     = ≈ 200
REV_EST     = ≈ $60M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 10-person Finance

Frank—noticed your Finance team is ≈ 10.

That’s when Scaling financial reporting and forecasting post-200% YOY sales surge slows growth.

We helped ≈ TBD fix this with ❑<1-line value>❑.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ 20.

DM ≤45 words, TONE:
Saw your post about Fourth year on Inc. 5000 list — Scaling financial reporting and forecasting post-200% YOY sales surge.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?

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