Battle Card: Lynkwell Sales Trigger
New CFO hire + 268% growth = green light to pitch FP&A & IoT asset management at Lynkwell. Grab quick plays to boost pipeline and close faster.
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π Battle Card: Lynkwell
Quick trigger:
This Lynkwell sales trigger is a green light to pitch finance and IoT solutions.
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π€ Decision Maker in the News
- Frank Kosky, Chief Financial Officer
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π‘ Why It Matters
- This Lynkwell sales triggerβ268% 3-year growth and a CFO hireβsignals strained FP&A processes and asset management demands β Source
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π― Core Pain Point
- Scaling financial reporting and forecasting post-200% YOY sales surge
- Integrating and managing a growing EV charging asset portfolio
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π° What to Pitch
- Primary: Adaptive Planning & Forecasting Solution β Capitalize on this Lynkwell sales trigger to deliver real-time financial agility
- Expansion: IoT Connectivity & Asset Management β Unified charger onboarding and predictive maintenance
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πΊοΈ Quick Context
- HQ: Schenectady, NY
- Employees: β 200
- Rev: β $60 M
- Website: https://lynkwell.com/
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π€Ό Competitive Intel
Which other vendors youβll probably face to win Lynkwellβs business.
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- Anaplan β FP&A/Planning
- Unique edge: Highly configurable planning models
- Evaluated by CFO for scenario planning capabilities
- Oracle NetSuite β Cloud ERP
- Unique edge: End-to-end financial suite
- Evaluated by VP Finance for global consolidation
- Workday Adaptive Planning β Financial Planning
- Unique edge: Intuitive interface and reporting
- Evaluated by Dir. Finance for ease of use
- PTC ThingWorx β IoT Asset Management
- Unique edge: Rapid device integration and analytics
- Evaluated by VP Product/Eng for real-time monitoring
- Siemens MindSphere β IoT/Connectivity
- Unique edge: Enterprise-scale IoT platform
- Evaluated by Dir. Engineering for scalability
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β Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step
Get intel like this dailyβnever miss a Lynkwell sales trigger.
Subscribe to NewsletterForLeads
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π§ Copy My Prompt for Personalized Cold Outreach
ββββββββββββββββββββββββββββ
βοΈ YOUR COMPANY
ββββββββββββββββββββββββββββ
OUR_COMPANY = β<your company>β
OFFER_BRIEF = β<1-line value>β
PROOF_METRIC = β<metric>β
CTA_STYLE = βquick_call | case_studyβ
TONE = βfriendly | punchyβ
ββββββββββββββββββββββββββββ
π TARGET COMPANY
ββββββββββββββββββββββββββββ
NAME = Frank
COMPANY = Lynkwell
DEPT = Finance
SIZE = β 10
BOTTLENECK = Scaling financial reporting and forecasting post-200% YOY sales surge
EVENT = Fourth year on Inc. 5000 & new CFO hire
DETAIL = Fourth year on Inc. 5000 list
PAIN = Scaling financial reporting and forecasting post-200% YOY sales surge
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250821779845&div=41152219
SIM_CO = β TBD
WIN_METRIC = β TBD
NEXT_SIZE = β 20
EMP_EST = β 200
REV_EST = β $60M
ββββββββββββββββββββββββ
TASK FOR CHATGPT
ββββββββββββββββββββββββ
Role: βNewsletterForLeads SDR-Assistβ.
Validate any β guesses via SRC.
EMAIL (keep breaks):
Subject: β 10-person Finance
Frankβnoticed your Finance team is β 10.
Thatβs when Scaling financial reporting and forecasting post-200% YOY sales surge slows growth.
We helped β TBD fix this with β<1-line value>β.
Result: β TBD.
Quick call?
PSβnext bottleneck hits β 20.
DM β€45 words, TONE:
Saw your post about Fourth year on Inc. 5000 list β Scaling financial reporting and forecasting post-200% YOY sales surge.
β<1-line value>β. β<metric>β.
Quick chat?