Battle Card: Lynkwell Sales Trigger

New CFO hire + 268% growth = green light to pitch FP&A & IoT asset management at Lynkwell. Grab quick plays to boost pipeline and close faster.

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πŸš€ Battle Card: Lynkwell

Quick trigger: This Lynkwell sales trigger is a green light to pitch finance and IoT solutions.
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πŸ‘€ Decision Maker in the News
  • Frank Kosky, Chief Financial Officer
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πŸ’‘ Why It Matters
  • This Lynkwell sales triggerβ€”268% 3-year growth and a CFO hireβ€”signals strained FP&A processes and asset management demands β†’ Source
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🎯 Core Pain Point
  • Scaling financial reporting and forecasting post-200% YOY sales surge
  • Integrating and managing a growing EV charging asset portfolio
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πŸ’° What to Pitch
  • Primary: Adaptive Planning & Forecasting Solution β†’ Capitalize on this Lynkwell sales trigger to deliver real-time financial agility
  • Expansion: IoT Connectivity & Asset Management β†’ Unified charger onboarding and predictive maintenance
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πŸ—ΊοΈ Quick Context
  • HQ: Schenectady, NY
  • Employees: β‰ˆ 200
  • Rev: β‰ˆ $60 M
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🀼 Competitive Intel

Which other vendors you’ll probably face to win Lynkwell’s business.
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  • Anaplan β€” FP&A/Planning
    • Unique edge: Highly configurable planning models
    • Evaluated by CFO for scenario planning capabilities
  • Oracle NetSuite β€” Cloud ERP
    • Unique edge: End-to-end financial suite
    • Evaluated by VP Finance for global consolidation
  • Workday Adaptive Planning β€” Financial Planning
    • Unique edge: Intuitive interface and reporting
    • Evaluated by Dir. Finance for ease of use
  • PTC ThingWorx β€” IoT Asset Management
    • Unique edge: Rapid device integration and analytics
    • Evaluated by VP Product/Eng for real-time monitoring
  • Siemens MindSphere β€” IoT/Connectivity
    • Unique edge: Enterprise-scale IoT platform
    • Evaluated by Dir. Engineering for scalability
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βœ… Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Get intel like this dailyβ€”never miss a Lynkwell sales trigger. Subscribe to NewsletterForLeads
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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
πŸ“Œ TARGET COMPANY
────────────────────────────
NAME        = Frank
COMPANY     = Lynkwell
DEPT        = Finance
SIZE        = β‰ˆ 10
BOTTLENECK  = Scaling financial reporting and forecasting post-200% YOY sales surge
EVENT       = Fourth year on Inc. 5000 & new CFO hire
DETAIL      = Fourth year on Inc. 5000 list
PAIN        = Scaling financial reporting and forecasting post-200% YOY sales surge
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250821779845&div=41152219
SIM_CO      = β‰ˆ TBD
WIN_METRIC  = β‰ˆ TBD
NEXT_SIZE   = β‰ˆ 20
EMP_EST     = β‰ˆ 200
REV_EST     = β‰ˆ $60M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: β€œNewsletterForLeads SDR-Assist”.

Validate any β‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: β‰ˆ 10-person Finance

Frankβ€”noticed your Finance team is β‰ˆ 10.

That’s when Scaling financial reporting and forecasting post-200% YOY sales surge slows growth.

We helped β‰ˆ TBD fix this with ❑<1-line value>❑.

Result: β‰ˆ TBD.  
Quick call?

PSβ€”next bottleneck hits β‰ˆ 20.

DM ≀45 words, TONE:
Saw your post about Fourth year on Inc. 5000 list β€” Scaling financial reporting and forecasting post-200% YOY sales surge.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?

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