Battle Card: Measured's SVP of Marketing
Mike Finnell is Measured’s new SVP of Marketing. Use this trigger to pitch AI-driven incrementality testing. Fuel your pipeline and close deals faster.
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🚀 Battle Card: Measured
Quick trigger:
👤 Decision Maker in the News
- Mike Finnell, Senior Vice President of Marketing · 🔗 LinkedIn
💡 Why It Matters
- Enterprise marketers face rising demand for proof of media effectiveness to justify spend. → Source
🎯 Core Pain Point
- Fragmented media channels hamper holistic ROI measurement
- Need to scale global demand generation and partner programs fast
💰 What to Pitch
- Primary: AI-powered incrementality testing → Actionable insights to prove ROI
- Expansion: Causal Media Mix Modeling → Optimize media mix in real time
🗺️ Quick Context
- HQ: Austin, TX
- Employees: ≈ 200
- Rev: ≈ $25 M
- Website: https://www.measured.com/
🤼 Competitive Intel
Which other vendors you’ll probably face to win Measured’s business.
- Nielsen — Marketing Analytics
- Unique edge: Industry-standard syndicated data
- Evaluated by CMO & Dir. Marketing for brand benchmarks
- Adobe Analytics — Digital Analytics
- Unique edge: Real-time web and cross-channel insights
- Evaluated by VP Digital & IT for integration capabilities
- Google Analytics — Web Analytics
- Unique edge: Cost-effective broad adoption
- Evaluated by Dir. Digital for ease of deployment
✅ Do-Now Checklist
Connect with Mike Finnell on LinkedIn (link above)
Generate email + DM referencing this Measured sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Leverage this Measured sales trigger and close more deals—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
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✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑AI-powered incrementality testing platform❑
PROOF_METRIC = ❑≈ 95% measurement accuracy❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Mike
COMPANY = Measured
DEPT = Marketing
SIZE = ≈ 15
BOTTLENECK = fragmented media channels hamper ROI measurement
EVENT = Appointment of Mike Finnell as SVP of Marketing
DETAIL = Appointment of Mike Finnell as SVP of Marketing
PAIN = rising demand for proof of media effectiveness to justify spend
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909713959&div=41152219
SIM_CO = Iterable
WIN_METRIC = ≈ 20% lift in ROI
NEXT_SIZE = ≈ 30
EMP_EST = ≈ 200
REV_EST = ≈ $25M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 15-person Marketing
Mike—noticed your Marketing team is ≈ 15.
That’s when fragmented media channels hamper ROI measurement slows growth.
We helped Iterable fix this with AI-powered incrementality testing platform.
Result: ≈ 20% lift in ROI.
Quick call?
PS—next bottleneck hits ≈ 30.
DM ≤45 words, TONE:
Saw your post about Appointment of Mike Finnell as SVP of Marketing — rising demand for proof of media effectiveness to justify spend.
AI-powered incrementality testing platform. ≈ 95% measurement accuracy.
Quick chat?