Battle Card: Measured's SVP of Marketing

🚀 Battle Card: Measured

• Mike Finnell, Senior Vice President of Marketing · 🔗 LinkedIn

• Enterprise marketers face rising demand for proof of media effectiveness to justify spend. → Source

• Fragmented media channels hamper holistic ROI measurement

• Need to scale global demand generation and partner programs fast

• Primary: AI-powered incrementality testing → Actionable insights to prove ROI

• Expansion: Causal Media Mix Modeling → Optimize media mix in real time

• HQ: Austin, TX

• Employees: ≈ 200

• Rev: ≈ $25 M

• Website: https://www.measured.com/

🤼 Competitive Intel

• Nielsen — Marketing Analytics
• Unique edge: Industry-standard syndicated data
• Evaluated by CMO & Dir. Marketing for brand benchmarks

• Adobe Analytics — Digital Analytics
• Unique edge: Real-time web and cross-channel insights
• Evaluated by VP Digital & IT for integration capabilities

• Google Analytics — Web Analytics
• Unique edge: Cost-effective broad adoption
• Evaluated by Dir. Digital for ease of deployment

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑AI-powered incrementality testing platform❑
PROOF_METRIC  = ❑≈ 95% measurement accuracy❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Mike
COMPANY     = Measured
DEPT        = Marketing
SIZE        = ≈ 15
BOTTLENECK  = fragmented media channels hamper ROI measurement
EVENT       = Appointment of Mike Finnell as SVP of Marketing
DETAIL      = Appointment of Mike Finnell as SVP of Marketing
PAIN        = rising demand for proof of media effectiveness to justify spend
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909713959&div=41152219
SIM_CO      = Iterable
WIN_METRIC  = ≈ 20% lift in ROI
NEXT_SIZE   = ≈ 30
EMP_EST     = ≈ 200
REV_EST     = ≈ $25M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 15-person Marketing

Mike—noticed your Marketing team is ≈ 15.

That’s when fragmented media channels hamper ROI measurement slows growth.

We helped Iterable fix this with AI-powered incrementality testing platform.

Result: ≈ 20% lift in ROI.  
Quick call?

PS—next bottleneck hits ≈ 30.

DM ≤45 words, TONE:
Saw your post about Appointment of Mike Finnell as SVP of Marketing — rising demand for proof of media effectiveness to justify spend.  
AI-powered incrementality testing platform. ≈ 95% measurement accuracy.  
Quick chat?