Battle Card: NEO Home Loans Powered by Better

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🚀 Battle Card: NEO Home Loans powered by Better

Quick trigger:

👤 Decision Maker in the News

Daryn Fillis, Broker · 🔗 LinkedIn

Erik Gascho, Broker · 🔗 LinkedIn

💡 Why It Matters

This NEO Home Loans powered by Better sales trigger shows top brokers abandoning opaque models for transparent, tech-enabled partnerships. → Source

🎯 Core Pain Point

Lack of pricing & compensation transparency

Operational restrictions that hamper client advocacy

💰 What to Pitch

Primary: Transparent pricing & comp structures → Advisor autonomy & happier clients

Expansion: Advanced tech platform + full resource support → Scalable growth & operational efficiency

🗺️ Quick Context

HQ: New York, NY

Employees: ≈ 300

Rev: ≈ $100 M

Website: neohomeloans.com

🤼 Competitive Intel

Which other vendors you’ll probably face to win NEO Home Loans powered by Better’s business.

Better.com — AI-native digital lender

Unique edge: Tinman® AI pre-approvals in seconds
Evaluated by VP Ops & IT for digital efficiency

Rocket Mortgage — Direct-to-consumer lender

Unique edge: End-to-end mobile closing experience
Evaluated by Dir. Finance for scale and uptime

LoanDepot — Wholesale & retail lender

Unique edge: Diverse loan portfolio including Non-QM
Evaluated by CFO & Broker Partners for pricing flexibility

✅ Do-Now Checklist

Connect with Daryn & Erik on LinkedIn (links above)

Frame outreach around the NEO Home Loans powered by Better sales trigger in subject lines

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

Get NEO Home Loans powered by Better sales trigger intel like this daily—no fluff, all pipeline. Subscribe to NewsletterForLeads

(P.S. Leverage this NEO Home Loans powered by Better sales trigger in your first-touch emails.)

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Transparent pricing and tech-enabled broker partnership❑
PROOF_METRIC  = ❑Funded over $110M in 2024❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Daryn
COMPANY     = NEO Home Loans powered by Better
DEPT        = Brokers
SIZE        = ≈ 2
BOTTLENECK  = lack of pricing & comp transparency
EVENT       = Brokers Join
DETAIL      = Unlocking Transparency, Control, and Partnership
PAIN        = lack of pricing & comp transparency
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918225691&div=41152219
SIM_CO      = Gustafson Team
WIN_METRIC  = Funded over $110M in 2024
NEXT_SIZE   = ≈ 5
EMP_EST     = ≈ 300
REV_EST     = ≈ $100M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 2-person Brokers

Daryn—noticed your Brokers team is ≈ 2.

That’s when lack of pricing & comp transparency slows growth.

We helped Gustafson Team fix this with Transparent pricing and tech-enabled broker partnership.

Result: Funded over $110M in 2024.  
Quick call?

PS—next bottleneck hits ≈ 5.

DM ≤45 words, TONE:
Saw your post about Unlocking Transparency, Control, and Partnership — lack of pricing & comp transparency.  
Transparent pricing and tech-enabled broker partnership. Funded over $110M in 2024.  
Quick chat?

🔥 Battle Card: NEO Home Loans Powered by Better