Battle Card: NMI CEO Trigger
New NMI CEO Steven Pinado ignites the embedded payments race. Pitch our API Suite to slash partner onboarding by 50%, fuel your pipeline, and hit quota faster.
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🚀 Battle Card: NMI
Quick trigger:
👤 Decision Maker in the News
- Steven Pinado, Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- Leadership succession to a seasoned fintech exec ramps up innovation velocity and signals aggressive growth moves. → Source
🎯 Core Pain Point
- Accelerating platform enhancements to outpace competitors in embedded payments
- Scaling partner integrations across online, in-store, mobile and unattended channels
💰 What to Pitch
- Primary: Embedded Payments API Suite → Speed partner on-boarding by 50%
- Expansion: Omnichannel Analytics Platform → Boost transaction insights to drive revenue
🗺️ Quick Context
- HQ: Schaumburg, IL
- Employees: ≈ 600
- Rev: ≈ $200 M
- Website: nmi.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win NMI’s business.
- Stripe — Embedded Payments
- Unique edge: Developer-friendly API & global reach
- Evaluated by VP Engineering for dev velocity
- Adyen — Payments Platform
- Unique edge: Unified global endpoint & risk tools
- Evaluated by CFO for cost efficiency
- Braintree — Embedded Payments
- Unique edge: PayPal network effects
- Evaluated by VP Sales for merchant conversion
- Fiserv — Payments & POS
- Unique edge: End-to-end merchant services
- Evaluated by COO for operational scale
- Square — POS & Payments
- Unique edge: SMB network & ease of use
- Evaluated by Director of Growth for SME footprint
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch using this NMI sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Capitalize on this NMI sales trigger and more daily—no fluff, all pipeline.
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P.S. Don’t miss the NMI sales trigger for your embedded payments pitch!
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY =
OFFER_BRIEF = ❑Embedded Payments API Suite to speed partner on-boarding by 50%❑
PROOF_METRIC = ❑10x transaction growth❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Steven
COMPANY = NMI
DEPT = Engineering
SIZE = ≈ 600
BOTTLENECK = Accelerating platform enhancements
EVENT = New CEO appointment
DETAIL = Next Era of Embedded Payments with New CEO Appointment
PAIN = Scaling partner integrations across channels
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250812270104&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = 50% faster partner onboarding
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 600
REV_EST = ≈ $200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 600-person Engineering
Steven—noticed your Engineering team is ≈ 600.
That’s when Accelerating platform enhancements slows growth.
We helped ≈ TBD fix this with Embedded Payments API Suite to speed partner on-boarding by 50%.
Result: 50% faster partner onboarding.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Next Era of Embedded Payments with New CEO Appointment — Scaling partner integrations across channels.
Embedded Payments API Suite to speed partner on-boarding by 50%. 10x transaction growth.
Quick chat?```