Battle Card: Omdia APAC Growth Trigger
APAC expansion alert: Omdia just added Tech Research Asia. Use this trigger to pitch unified comms, track next touch, and accelerate your deal flow.
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🚀 Battle Card: Omdia
Quick trigger:
👤 Decision Maker in the News
- Tim Dillon, Founder
- Trevor Clarke, Co-founder
- Mark Iles, Director
- Michael Barnes, Team Member
💡 Why It Matters
- APAC expansion with regional experts accelerates client acquisition and service depth. → Source
🎯 Core Pain Point
- Scaling market intelligence delivery across dispersed APAC teams
- Integrating acquired teams for seamless advisory services
💰 What to Pitch
- Primary: Collaboration platform → Unified communication and faster onboarding
- Expansion: Data integration service → Consistent regional insights in one dashboard
🗺️ Quick Context
- HQ: London, UK
- Employees: ≈ 500
- Rev: ≈ $50 M
- Website: omdia.tech.informa.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Omdia’s business.
- Gartner — Tech research & advisory
- Unique edge: Market-leading Magic Quadrant reports
- Evaluated by C-level for competitive positioning
- Forrester — Tech research & advisory
- Unique edge: Customer experience & digital transformation focus
- Evaluated by VP Ops for downstream ROI
- IDC — Market intelligence
- Unique edge: Deep tech infrastructure data
- Evaluated by IT leadership for hardware forecasts
- 451 Research — Tech insight & consulting
- Unique edge: Startup & innovation coverage
- Evaluated by innovation teams for emerging tech
- Frost & Sullivan — Growth consulting
- Unique edge: Strategic growth roadmaps
- Evaluated by HR & People for people-centric strategies
✅ Do-Now Checklist
Connect with decision makers on LinkedIn using the Omdia sales trigger
Craft first email & DM referencing this Omdia sales trigger (Step 7)
Log follow-ups in CRM (Day 3 & Day 10)
Bookmark this Omdia sales trigger for your next team huddle
Next Step
Use this Omdia sales trigger daily and crush quota.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Collaboration platform for unified communication and faster onboarding❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Tim
COMPANY = Omdia
DEPT = APAC Leadership Team
SIZE = 4
BOTTLENECK = scaling market intelligence delivery across dispersed APAC teams
EVENT = addition of Tech Research Asia Team
DETAIL = strengthens APAC Leadership with addition of Tech Research Asia Team
PAIN = integrating acquired teams for seamless advisory services
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250806159495&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 500
REV_EST = ≈ $50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 4-person APAC Leadership Team
Tim—noticed your APAC Leadership Team is ≈ 4.
That’s when scaling market intelligence delivery across dispersed APAC teams slows growth.
We helped ≈ TBD fix this with Collaboration platform for unified communication and faster onboarding.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about strengthens APAC Leadership with addition of Tech Research Asia Team — integrating acquired teams for seamless advisory services.
Collaboration platform for unified communication and faster onboarding. ≈ TBD.
Quick chat?