Battle Card: RLJ Lodging Trust CFO Trigger

🚀 Battle Card: RLJ Lodging Trust

• Nikhil Bhalla, Chief Financial Officer · 🔗 LinkedIn

• This RLJ Lodging Trust sales trigger signals a renewed focus on financial strategy and capital allocation to fuel its urban-centric hotel growth. → Source

• Lack of real-time financial forecasting across decentralized hotel assets

• Inefficient investor relations processes limiting shareholder communication

• Primary: FP&A Platform → Streamlined budgeting & forecasting across 94 properties

• Expansion: Investor Relations Automation → Boosted transparency & faster earnings communications

• HQ: Bethesda, MD

• Employees: ≈ 200

• Rev: ≈ $600 M

• Website: rljlodgingtrust.com

🤼 Competitive Intel

• Workday — Financial Management / FP&A
• Unique edge: Unified HCM + finance data
• Evaluated by CFO for real-time analytics

• Anaplan — Connected Planning
• Unique edge: Scalability for complex modeling
• Evaluated by FP&A leads for scenario planning

• Oracle NetSuite — Cloud ERP
• Unique edge: Integrated financials & operations
• Evaluated by Treasurer for consolidated reporting

• Sage Intacct — Core Financials
• Unique edge: Robust multi-entity management
• Evaluated by Finance ops for automation depth

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Streamlined FP&A across decentralized hotel assets❑
PROOF_METRIC  = ❑30% faster forecasting❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Nikhil
COMPANY     = RLJ Lodging Trust
DEPT        = Finance
SIZE        = ≈10
BOTTLENECK  = Lack of real-time financial forecasting across decentralized hotel assets
EVENT       = CFO appointment
DETAIL      = CFO appointment
PAIN        = Lack of real-time financial forecasting across decentralized hotel assets
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918781125&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈30% faster forecasting
NEXT_SIZE   = ≈20
EMP_EST     = ≈200
REV_EST     = ≈$600M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Finance

Nikhil—noticed your Finance team is ≈10.

That’s when Lack of real-time financial forecasting across decentralized hotel assets slows growth.

We helped ≈ TBD fix this with Streamlined FP&A across decentralized hotel assets.

Result: ≈30% faster forecasting.  
Quick call?

PS—next bottleneck hits ≈20.

DM ≤45 words, TONE:
Saw your post about CFO appointment — Lack of real-time financial forecasting across decentralized hotel assets.  
Streamlined FP&A across decentralized hotel assets. 30% faster forecasting.  
Quick chat?