Battle Card: Shaping Wealth Human-First AI

Hit your next touch with a Shaping Wealth battle card. Leverage their advisory board expansion into human-first AI. Drive pipeline, boost commission, close deals.

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๐Ÿš€ Battle Card: Shaping Wealth

Quick trigger: This is a Shaping Wealth sales trigger for reps to capitalize on its push into human-first AI.
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๐Ÿ‘ค Decision Maker in the News
  • Jason Pereira, Advisory Board Member
  • Samantha Russell, Advisory Board Member
  • Dr. Hal Hershfield, Advisory Board Member
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๐Ÿ’ก Why It Matters
  • Bolsters Lydiaโ€™s human-first AI approach, accelerating adoption of behavioral insights across advisory teams โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Advisors struggle to blend AI efficiency with genuine human connection
  • Existing platforms lack deep behavioral science integration
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๐Ÿ’ฐ What to Pitch
  • Primary: Lydia behavioral intelligence engine โ†’ Empathetic, personalized client conversations
  • Expansion: Behavioral science training modules โ†’ Higher advisor adoption and stickiness
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Use this Shaping Wealth sales trigger to position your solution as the next-gen, human-first AI tool.
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Chicago, IL
  • Employees: โ‰ˆ 75
  • Rev: โ‰ˆ $10 M
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Shaping Wealthโ€™s business.
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  • Alight Solutions โ€” Behavioral science training & engagement
    • Unique edge: Seamless HR and benefits integration
  • MindTickle โ€” Sales readiness & coaching
    • Unique edge: AI-driven microlearning and performance analytics
  • WalkMe โ€” Digital adoption & engagement
    • Unique edge: On-screen guidance and workflow automation
  • HubSpot โ€” Marketing automation & CRM
    • Unique edge: Unified marketing-sales platform for cross-sell campaigns
  • Braze โ€” Customer engagement automation
    • Unique edge: Real-time segmentation and multi-channel messaging
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โœ… Do-Now Checklist

Connect with Jason Pereira, Samantha Russell, and Dr. Hal Hershfield on LinkedIn
Craft first-touch email/DM using the Shaping Wealth sales trigger narrative around human-first AI
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‘
OFFER_BRIEF   = โ‘Lydia behavioral intelligence engineโ‘
PROOF_METRIC  = โ‘โ‰ˆ TBDโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

Validate any โ‰ˆ guesses via SRC.

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = โ‰ˆ TBD
COMPANY     = Shaping Wealth
DEPT        = โ‰ˆ TBD
SIZE        = โ‰ˆ TBD
BOTTLENECK  = โ‰ˆ TBD
EVENT       = Advisory Board Expansion
DETAIL      = expansion to accelerate the impact of human-first AI innovation
PAIN        = advisors struggle to blend AI efficiency with genuine human connection
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903885463&div=41152219
SIM_CO      = MindTickle
WIN_METRIC  = โ‰ˆ TBD
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 75
REV_EST     = โ‰ˆ $10 M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

EMAIL  (keep breaks):
Subject: โ‰ˆ TBD-person โ‰ˆ TBD

โ‰ˆ TBDโ€”noticed your โ‰ˆ TBD team is โ‰ˆ TBD.

Thatโ€™s when โ‰ˆ TBD slows growth.

We helped MindTickle fix this with Lydia behavioral intelligence engine.

Result: โ‰ˆ TBD.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about expansion to accelerate the impact of human-first AI innovation โ€” advisors struggle to blend AI efficiency with genuine human connection.  
Lydia behavioral intelligence engine. โ‰ˆ TBD.  
Quick chat?

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