Battle Card: Sia’s Courtecuisse Wins 2025 SIFMA Champion
Matthieu Courtecuisse just snagged the 2025 SIFMA Industry Champion. That’s your in. Pitch Sia a knowledge management platform to boost pipeline and an ROI tracker to close more deals.
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🚀 Battle Card: Sia
Quick trigger:
👤 Decision Maker in the News
- Matthieu Courtecuisse, CEO and Founder · 🔗 LinkedIn
💡 Why It Matters
- This Sia sales trigger elevates their brand in financial services and AI consulting, driving demand for streamlined knowledge sharing and ROI tracking. → Source
🎯 Core Pain Point
- Global knowledge silos across 3,000 consultants hinder best-practice reuse
- Proving ROI on data/AI projects to large financial services clients
💰 What to Pitch
- Primary: Knowledge Management Platform → Streamline best-practice sharing and reduce project ramp-up time
- Expansion: Analytics Dashboard & ROI Tracker → Quantify outcomes and strengthen case studies for prospects
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 3,000
- Rev: ≈ $600 M
- Website: sia-partners.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Sia’s business.
- Microsoft SharePoint — Knowledge Management
- Unique edge: Deep integration with Microsoft 365
- Evaluated by CIO & IT Director for security & compliance
- Atlassian Confluence — Knowledge Management
- Unique edge: Seamless collaboration and wiki-style docs
- Evaluated by Global Delivery Leads for user adoption
- Bloomfire — Knowledge Management
- Unique edge: AI-powered content search
- Evaluated by Head of Data & Innovation for discovery speed
- Guru — Knowledge Management
- Unique edge: Browser extension for in-workflow guidance
- Evaluated by Sales & Ops for contextual enablement
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑Knowledge Management Platform❑
PROOF_METRIC = ❑30% faster knowledge retrieval❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Matthieu
COMPANY = Sia
DEPT = Knowledge Management
SIZE = ≈ 3,000
BOTTLENECK = global knowledge silos
EVENT = Industry Champion award
DETAIL = honored at the SIFMA Annual Tribute Dinner
PAIN = Proving ROI on data/AI projects
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251029090396&div=41152219
SIM_CO = Deloitte
WIN_METRIC = 30% faster project ramp-up
NEXT_SIZE = ≈ 4,000
EMP_EST = ≈ 3,000
REV_EST = ≈ $600M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 3,000-person Knowledge Management
Matthieu—noticed your Knowledge Management team is ≈ 3,000.
That’s when global knowledge silos slows growth.
We helped Deloitte fix this with Knowledge Management Platform.
Result: 30% faster project ramp-up.
Quick call?
PS—next bottleneck hits ≈ 4,000.
DM ≤45 words, TONE:
Saw your post about honored at the SIFMA Annual Tribute Dinner — Proving ROI on data/AI projects.
Knowledge Management Platform. 30% faster knowledge retrieval.
Quick chat?