Battle Card: Work World’s Omnichannel Surge
Shawn Sweeney named CEO. Work World enters SoCal with Shoeteria. Pitch omnichannel POS/ERP & B2B ecomm. Fuel your pipeline & close deals fast.
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🚀 Battle Card: Work World
Quick trigger: Names Shawn Sweeney new CEO & acquires Shoeteria expanding in Southern California (2025)
👤 Decision Maker in the News
- Shawn Sweeney, Chief Executive Officer
💡 Why It Matters
- This Work World sales trigger underscores a strategic push into Southern California with a proven head-to-head omnichannel model → Source
🎯 Core Pain Point
- Scaling omnichannel POS & ERP across 38 locations without siloed inventory
- Aligning B2B eCommerce & retail ops to capture industrial accounts efficiently
💰 What to Pitch
- Primary: Omnichannel POS/ERP integration → real-time inventory & unified reporting
- Expansion: B2B eCommerce platform → streamlined bulk ordering & account management
🗺️ Quick Context
- HQ: Fairfield, CA
- Employees: ≈ 500
- Rev: ≈ $200 M
- Website: https://www.workworld.com/
🤼 Competitive Intel
Which other vendors you’ll probably face to win Work World’s business.
- Shopify — Commerce / POS
- Unique edge: Rapid store rollout & native POS
- Evaluated by VP Ops & IT for ease of use
- Salesforce Commerce Cloud — CRM / eCommerce
- Unique edge: Deep CRM-commerce integration
- Evaluated by CMO & CIO for customer 360 view
- Oracle NetSuite — ERP / Order Management
- Unique edge: End-to-end order orchestration
- Evaluated by CFO & Supply Chain for financial controls
- Microsoft Dynamics 365 — ERP / Retail
- Unique edge: Seamless retail analytics
- Evaluated by COO & IT for scalability
- Infor — WMS / Supply Chain
- Unique edge: Industry-specific modules
- Evaluated by VP Supply Chain for flexibility
🔍 In-Market Vendors by Intent
Sales
Product/Eng
Ops & Supply Chain
✅ Do-Now Checklist
Connect with Shawn Sweeney on LinkedIn and reference this Work World sales trigger
Craft outreach highlighting omnichannel integration wins at retailers of similar scale
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑Omnichannel POS/ERP integration delivering real-time inventory and unified reporting❑
PROOF_METRIC = ❑30% faster inventory reconciliation❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
────────────────────────────
NAME = Shawn
COMPANY = Work World
DEPT = Ops & Supply Chain
SIZE = 30
BOTTLENECK = Scaling omnichannel POS & ERP
EVENT = CEO appointment & acquisition
DETAIL = acquires Shoeteria expanding in Southern California
PAIN = Aligning B2B eCommerce & retail ops to capture industrial accounts efficiently
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250811668609&div=41152219
SIM_CO = Red Wing Shoe Company
WIN_METRIC = 25% reduction in stockouts
NEXT_SIZE = 60
EMP_EST = ≈500
REV_EST = ≈200M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 30-person Ops & Supply Chain
Shawn—noticed your Ops & Supply Chain team is ≈ 30.
That’s when Scaling omnichannel POS & ERP slows growth.
We helped Red Wing Shoe Company fix this with Omnichannel POS/ERP integration delivering real-time inventory and unified reporting.
Result: 25% reduction in stockouts.
Quick call?
PS—next bottleneck hits ≈ 60.
DM ≤45 words, TONE:
Saw your post about acquires Shoeteria expanding in Southern California — Aligning B2B eCommerce & retail ops to capture industrial accounts efficiently.
Omnichannel POS/ERP integration delivering real-time inventory and unified reporting. 30% faster inventory reconciliation.
Quick chat?