Battlecard: Homes Built For America COO Sales Trigger

🚀 Battle Card: Homes Built For America

• Greg Balen, Chief Operating Officer · 🔗 LinkedIn

• The Top 200 builder is bolstering leadership to keep pace with rapid community launches and improve operational throughput. → Source

• Scaling operational efficiency across new communities

• Retaining and managing talent amid rapid growth

• Primary: Ops Management Software → Streamline project tracking and resource allocation

• Expansion: Talent Development Platform → Enhance leadership training and retention

• HQ: San Ramon, CA / USA

• Employees: ≈ 250

• Rev: ≈ $120 M

• Website: homesbuiltforamerica.com

🤼 Competitive Intel

• Procore — Construction project management
• Unique edge: Real-time field data and budget controls
• Evaluated by COO for on-site coordination

• Buildertrend — Homebuilding operations platform
• Unique edge: Client communication and scheduling integration
• Evaluated by Director of Operations for workflow automation

• SAP — ERP for construction
• Unique edge: Enterprise-grade resource planning
• Evaluated by CFO for consolidation across divisions

• BambooHR — HR management software
• Unique edge: Simplified onboarding and performance tracking
• Evaluated by HR Director for talent retention

• Workday — Human Capital Management
• Unique edge: Adaptive workforce planning and analytics
• Evaluated by VP HR for organizational design

• LinkedIn Talent Solutions — Recruiting platform
• Unique edge: Extensive candidate reach and insights
• Evaluated by HR team for rapid hiring

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑an ops management platform that automates tracking and resource allocation❑
PROOF_METRIC  = ❑30% faster project delivery❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Greg
COMPANY     = Homes Built For America
DEPT        = Operations
SIZE        = ≈ 20
BOTTLENECK  = Scaling operational efficiency across new communities
EVENT       = Appoints new COO
DETAIL      = Homes Built for America Appoints Greg Balen as Chief Operating Officer
PAIN        = Scaling operational efficiency across new communities
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250918869959&div=41152219
SIM_CO      = Empire Communities
WIN_METRIC  = 30% faster project delivery
NEXT_SIZE   = ≈ 50
EMP_EST     = ≈ 250
REV_EST     = ≈ $120M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 20-person Operations

Greg—noticed your Operations team is ≈ 20.

That’s when Scaling operational efficiency across new communities slows growth.

We helped Empire Communities fix this with an ops management platform that automates tracking and resource allocation.

Result: 30% faster project delivery.  
Quick call?

PS—next bottleneck hits ≈ 50.

DM ≤45 words, TONE:
Saw your post about Homes Built for America Appoints Greg Balen as Chief Operating Officer — Scaling operational efficiency across new communities.  
an ops management platform that automates tracking and resource allocation. 30% faster project delivery.  
Quick chat?