BerryDunn Sales Trigger: Tammy Brunetti as CSO
BerryDunn just tapped Tammy Brunetti as Chief Strategy & Growth Officer. Scale cross-practice growth in Assurance, Tax & Advisory. Pitch marketing automation to boost qualified leads by 25% and close more deals.
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🚀 Battle Card: BerryDunn
Quick trigger:
👤 Decision Maker in the News
- Tammy Brunetti, Chief Strategy and Growth Officer for Assurance, Tax, and Advisory Services · 🔗 [LinkedIn](https://www.linkedin.com/in/tammy-brunetti-1b1b1a8/)
💡 Why It Matters
- This BerryDunn sales trigger highlights the firm’s push to turbocharge strategic growth and client value amid evolving regulatory and tech demands. → Source
🎯 Core Pain Point
- Scaling cross-practice growth in Assurance, Tax & Advisory
- Adapting rapidly to regulatory, technology & workforce shifts
💰 What to Pitch
- Primary: Marketing Automation Platform → Boost qualified leads by 25%
- Expansion: CRM-Integrated Sales Enablement → Improve close rates by 20%
🗺️ Quick Context
- HQ: Portland, ME
- Employees: ≈ 500
- Rev: ≈ $100 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win BerryDunn’s business.*
- Deloitte — Accounting & Advisory
- Unique edge: Global reach + digital transformation expertise
- Evaluated by CFO & COO for enterprise scalability
- PwC — Tax & Consulting
- Unique edge: Deep tax specialization & industry insights
- Evaluated by Tax Director for compliance roadmap
- EY — Assurance & Advisory
- Unique edge: Robust audit methodologies & tech integration
- Evaluated by Audit Lead for risk management
- KPMG — Audit & Advisory
- Unique edge: Risk & control frameworks tailored to mid-market
- Evaluated by Risk Officer for governance support
✅ Do-Now Checklist
Connect with Tammy Brunetti on LinkedIn (link above)
Generate email + DM with the BerryDunn sales trigger using the Copy-My-Prompt block and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Marketing Automation Platform to boost lead generation❑
PROOF_METRIC = ❑30% uplift in demo bookings❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Tammy
COMPANY = BerryDunn
DEPT = Assurance, Tax, and Advisory Services
SIZE = ≈ 150
BOTTLENECK = Scaling cross-practice growth
EVENT = New Chief Strategy and Growth Officer appointment
DETAIL = your appointment as Chief Strategy and Growth Officer
PAIN = Adapting to evolving regulatory, tech & workforce shifts
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001923853&div=41152219
SIM_CO = Plante Moran
WIN_METRIC = 25% more qualified leads
NEXT_SIZE = ≈ 300
EMP_EST = ≈ 500
REV_EST = ≈ $100M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 150-person Assurance, Tax, and Advisory Services
Tammy—noticed your Assurance, Tax, and Advisory Services team is ≈ 150.
That’s when Scaling cross-practice growth slows growth.
We helped Plante Moran fix this with Marketing Automation Platform to boost lead generation.
Result: 25% more qualified leads.
Quick call?
PS—next bottleneck hits ≈ 300.
DM ≤45 words, TONE:
Saw your post about your appointment as Chief Strategy and Growth Officer — Adapting to evolving regulatory, tech & workforce shifts.
Marketing Automation Platform to boost lead generation. 30% uplift in demo bookings. Quick chat?