Big Blue Swim School Sales Trigger: New CMO
Tracy Stockard steps in as CMO at Big Blue Swim School. Cue your unified marketing pitch to boost pipeline and commission.
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🚀 Battle Card: Big Blue Swim School
Quick trigger:
👤 Decision Maker in the News
- Tracy Stockard, Chief Marketing Officer · 🔗 LinkedIn
💡 Why It Matters
- New CMO brings franchise marketing expertise to scale brand impact across 250+ units → Source Pro tip: Cue this Big Blue Swim School sales trigger to highlight marketing automation ROI.
🎯 Core Pain Point
- Fragmented marketing campaigns across franchisees limiting brand consistency
- Low digital engagement and customer loyalty in local markets
💰 What to Pitch
- Primary: Marketing Automation Platform → Unified, data-driven campaigns
- Expansion: Digital Loyalty Solution → Boost repeat enrollments and referrals
🗺️ Quick Context
- HQ: Chicago, IL
- Employees: ≈ 500
- Rev: ≈ $40 M
- Website: bigblueswimschool.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Big Blue Swim School’s business.
- HubSpot — Marketing Automation / CRM
- Unique edge: End-to-end inbound marketing suite
- Evaluated by CMO for ease of use and integration
- Adobe Marketo — Marketing Automation
- Unique edge: Enterprise-level campaign orchestration
- Evaluated by IT & Marketing for scalability
- Salesforce Marketing Cloud — CRM / Email Marketing
- Unique edge: Deep CRM integration and analytics
- Evaluated by Franchise Ops for data governance
- ActiveCampaign — Email Marketing / Automation
- Unique edge: Cost-effective for mid-market
- Evaluated by Finance for TCO
✅ Do-Now Checklist
Craft outreach referencing this Big Blue Swim School sales trigger and your unified marketing platform
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
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OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Unified, data-driven marketing automation for franchises❑
PROOF_METRIC = ❑30% lift in lead generation❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Tracy
COMPANY = Big Blue Swim School
DEPT = Marketing
SIZE = ≈ 10
BOTTLENECK = fragmented marketing campaigns across franchisees
EVENT = Appoints Tracy Stockard as CMO
DETAIL = your post about appointing a new CMO
PAIN = fragmented campaigns limiting brand consistency
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250811288846&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = 3x digital enrollments
NEXT_SIZE = ≈ 25
EMP_EST = ≈ 500
REV_EST = ≈ $40M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 10-person Marketing
Tracy—noticed your Marketing team is ≈ 10.
That’s when fragmented marketing campaigns across franchisees slows growth.
We helped ≈ TBD fix this with Unified, data-driven marketing automation for franchises.
Result: 3x digital enrollments.
Quick call?
PS—next bottleneck hits ≈ 25.
DM ≤45 words, TONE:
Saw your post about appointing a new CMO — fragmented campaigns limiting brand consistency.
Unified, data-driven marketing automation for franchises. 30% lift in lead generation.
Quick chat?