Battle Card: Champlin & Chisholm Trail – Bill Hurley Sales Trigger

🚀 Battle Card: Champlin Broadcasting and Chisholm Trail Broadcasting

• Bill Hurley, President & COO · 🔗 LinkedIn

• Local radio networks are doubling down on community-focused sales to outmaneuver national consolidators and capture small-business ad dollars. → Source

• Monetizing local ad inventory against national digital players

• Scaling operations across 11 stations while maintaining station-level agility

• Primary: Ad Sales Automation Platform → Increase local ad revenue conversion by 20%

• Expansion: Content Management System → Streamline multi-station content workflows

• HQ: Oklahoma City, OK

• Employees: ≈ 120

• Rev: ≈ $10 M

• Website: EnidLIVE.com

🤼 Competitive Intel

Sales & CRM

• Salesforce — CRM / Sales Automation
• Unique edge: Industry-leading broadcast CRM integration
• Evaluated by COO for pipeline visibility

• HubSpot — Marketing CRM
• Unique edge: All-in-one marketing suite with inbound focus
• Evaluated by Marketing Director for lead gen growth

• Pipedrive — Sales Pipeline Management
• Unique edge: Simple interface for small teams
• Evaluated by Sales Managers for ease of use

Ops & Supply Chain

• WideOrbit — Ad Traffic & Billing
• Unique edge: End-to-end broadcast ad ops
• Evaluated by COO for streamlined ad management

• Dalet — Media Asset Management
• Unique edge: Robust MAM for radio content
• Evaluated by IT & Ops for integration depth

• Imagine Communications — Broadcast Automation
• Unique edge: Scalable playout automation
• Evaluated by Engineering for uptime

HR & People

• BambooHR — HR Software
• Unique edge: Employee-centric HR platform
• Evaluated by HR for streamlined onboarding

• Workday — HR & Finance
• Unique edge: Unified HR and finance suite
• Evaluated by HR & CFO for compliance

• ADP — Payroll & Benefits
• Unique edge: Extensive payroll coverage
• Evaluated by HR for reliable payroll processing

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Automate local ad sales workflow❑
PROOF_METRIC  = ❑20% uplift in local ad conversions❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Bill
COMPANY     = Champlin Broadcasting and Chisholm Trail Broadcasting
DEPT        = Operations
SIZE        = 120
BOTTLENECK  = scaling operations across 11 stations
EVENT       = Bill Hurley joins as President & COO
DETAIL      = Bill Hurley Joins Champlin Broadcasting and Chisholm Trail Broadcasting as President & COO
PAIN        = Monetizing local ad inventory against national digital players
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250902443012&div=41152219
SIM_CO      = Townsquare Media
WIN_METRIC  = Increased local ad revenue by 20%
NEXT_SIZE   = 200
EMP_EST     = ≈120
REV_EST     = ≈$10M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 120-person Operations

Bill—noticed your Operations team is ≈ 120.

That’s when scaling operations across 11 stations slows growth.

We helped Townsquare Media fix this with Automate local ad sales workflow.

Result: Increased local ad revenue by 20%.  
Quick call?

PS—next bottleneck hits ≈ 200.

DM ≤45 words, TONE:
Saw your post about Bill Hurley Joins Champlin Broadcasting and Chisholm Trail Broadcasting as President & COO — Monetizing local ad inventory against national digital players.  
Automate local ad sales workflow. 20% uplift in local ad conversions. Quick chat?