Fast-Track BinSentry Battle Card: $50M Series C Sales Trigger
Lead Edge Capital’s $50M Series C lights a fire under BinSentry. Use this battle card to pitch AI feed sensors, slash waste, and close more agtech deals—fast.
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🚀 Battle Card: BinSentry
Quick trigger:
👤 Decision Maker in the News
💡 Why It Matters
- Lead Edge Capital’s $50M injection signals urgent push for automated, data-driven feed operations to cut waste and outages. → Source
🎯 Core Pain Point
- Manual inventory checks cause unpredictable feed outages and waste
- Lack of real‐time visibility leads to forecasting errors and misaligned budgets
💰 What to Pitch
- Primary: AI‐powered sensor & monitoring platform → Eliminate manual bin checks, prevent feed outages, reduce waste
- Expansion: Predictive analytics module → Improve demand forecasting, optimize ordering cycles
🗺️ Quick Context
- HQ: Kitchener, ON & Austin, TX
- Employees: ≈ 120
- Rev: ≈ $20 M
- Website: binsentry.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win BinSentry’s business.
- DICKEY-john — On-farm feed sensors
- Unique edge: Established ag hardware specialist
- Evaluated by VP Ops for rugged reliability
- Allflex Global — Livestock IoT & monitoring
- Unique edge: Integrated animal health & feed data
- Evaluated by Dir. Supply Chain for end-to-end visibility
- Sentera — Precision ag sensors
- Unique edge: Drone & ground sensor synergy
- Evaluated by CTO for AI analytics integration
✅ Do-Now Checklist
Connect with Paul Bell on LinkedIn (link above)
Craft first-touch email + DM using the Copy-My-Prompt block with “BinSentry sales trigger” in the subject
Schedule follow-ups in CRM (Day 3 & Day 10)
Leverage this BinSentry sales trigger to open doors in agtech—fast.
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Your next BinSentry sales trigger is out now—don’t miss it!
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑AI-powered sensor & monitoring platform❑
PROOF_METRIC = ❑100% YoY growth❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Paul
COMPANY = BinSentry
DEPT = Ops & Supply Chain
SIZE = ≈20
BOTTLENECK = Manual bin checks causing feed outages
EVENT = $50M Series C funding
DETAIL = Raises $50M Series C to modernize feed supply chains
PAIN = Lack of real-time visibility leads to forecasting errors
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250811415965&div=41152219
SIM_CO = Cargill
WIN_METRIC = 99% bin accuracy
NEXT_SIZE = ≈50
EMP_EST = ≈120
REV_EST = ≈$20M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈20-person Ops & Supply Chain
Paul—noticed your Ops & Supply Chain team is ≈20.
That’s when Manual bin checks causing feed outages slows growth.
We helped Cargill fix this with AI-powered sensor & monitoring platform.
Result: 99% bin accuracy.
Quick call?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about Raises $50M Series C to modernize feed supply chains — Lack of real-time visibility leads to forecasting errors.
AI-powered sensor & monitoring platform. 100% YoY growth.
Quick chat?