Black Hat Battle Card: Suzy Pallett Event Trigger

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🚀 Battle Card: Black Hat

Quick trigger:

👤 Decision Maker in the News

Suzy Pallett, Brand President · 🔗 LinkedIn

💡 Why It Matters

New leadership upgrade indicates heavy investment in event marketing and global expansion. This Black Hat sales trigger signals a push to scale events worldwide. → Source

🎯 Core Pain Point

Drive higher attendee growth and retention across key regions

Streamline event logistics and operations for seamless execution

💰 What to Pitch

Primary: Event Marketing Automation Platform → Boost registration conversion by 25%

Expansion: Global Logistics Management Suite → Achieve 20% cost savings on event ops

Capitalizing on this Black Hat sales trigger, tailor your demo to show measurable ROI.

🗺️ Quick Context

HQ: San Francisco, CA

Employees: ≈ 200

Rev: ≈ $30 M

Website: https://www.blackhat.com/

🤼 Competitive Intel

Which other vendors you’ll probably face to win Black Hat’s business.

Cvent (cvent.com) — Event Management / Marketing Automation

Unique edge: Comprehensive event lifecycle platform
Evaluated by Ops & Marketing for registration and engagement

HubSpot (hubspot.com) — Marketing Automation

Unique edge: Integrated CRM and workflows
Evaluated by Brand President for lead nurturing and analytics

Marketo (adobe.com/marketo) — Marketing Automation

Unique edge: Advanced segmentation and campaign reporting
Evaluated by Marketing Ops for ROI tracking

✅ Do-Now Checklist

Connect with the decision maker on LinkedIn (link above)

Reference the Black Hat sales trigger in your email & DM and propose a demo

Log activities and schedule follow-ups (Day 3 & Day 10)

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   =
OFFER_BRIEF   = ❑Event Marketing Automation Platform boosts registration conversion by 25%❑
PROOF_METRIC  = ❑25% increase in registration conversion❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Suzy
COMPANY     = Black Hat
DEPT        = Marketing
SIZE        = ≈10
BOTTLENECK  = poor registration conversion
EVENT       = Suzy Pallett appointment
DETAIL      = announced her appointment as Brand President
PAIN        = need to boost registration conversion and retention
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250827669270&div=41152219
SIM_CO      = Money20/20
WIN_METRIC  = 25% boost in registration conversion
NEXT_SIZE   = ≈20
EMP_EST     = ≈200
REV_EST     = ≈$30M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Marketing

Suzy—noticed your Marketing team is ≈10.
That’s when poor registration conversion slows growth.
We helped Money20/20 fix this with Event Marketing Automation Platform boosts registration conversion by 25%.
Result: 25% boost in registration conversion.  
Quick call?

PS—next bottleneck hits ≈20.

DM ≤45 words, TONE:
Saw your post about announced her appointment as Brand President — need to boost registration conversion and retention.
Event Marketing Automation Platform boosts registration conversion by 25%. 25% increase in registration conversion.
Quick chat?