Bobbie Trigger: Cardi B-Powered Sales Lead

🚀 Battle Card: Bobbie – your Bobbie sales trigger

• Cardi B, Chief Confidence Officer · 🔗 LinkedIn

• This Bobbie sales trigger signals a major push in parental advocacy and feeding equity that amplifies marketing opportunity → Source

• Lack of structured support for parents facing stigma and misinformation on infant feeding

• Policy gaps like unpaid leave and maternal health risks hindering feeding confidence

• Primary: Integrated Influencer Campaigns → Boost parent engagement & brand trust

• Expansion: Advocacy Management Platform → Streamline policy outreach & drive legislative impact

• HQ: Heath, OH

• Employees: ≈ 75

• Rev: ≈ $25 M

• Website: hibobbie.com

🤼 Competitive Intel

• Edelman — PR / Advocacy
• Unique edge: Global reputation for public trust campaigns
• Evaluated by CMO & VP Marketing for storytelling expertise

• Weber Shandwick — PR / Advocacy
• Unique edge: Integrated social impact programs
• Evaluated by Chief Confidence Officer & CMO for advocacy reach

• VaynerMedia — Influencer Marketing
• Unique edge: Data-driven social strategies
• Evaluated by CMO & Dir. Social for ROI metrics

• Ogilvy — Brand & Digital
• Unique edge: End-to-end digital transformation
• Evaluated by CMO & IT for omnichannel execution

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Integrated influencer campaigns to amplify parenting advocacy❑
PROOF_METRIC  = ❑40% boost in engagement❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Cardi B
COMPANY     = Bobbie
DEPT        = Marketing
SIZE        = ≈5
BOTTLENECK  = rebuilding trust post-shortage and misinformation
EVENT       = Cardi B joining as Chief Confidence Officer
DETAIL      = Cardi B joining as Chief Confidence Officer
PAIN        = Misinformation and stigma hindering feeding equity
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251015933840&div=41152219
SIM_CO      = Happy Family
WIN_METRIC  = ≈40% boost in engagement
NEXT_SIZE   = ≈10
EMP_EST     = ≈75
REV_EST     = ≈$25M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈5-person Marketing

Cardi B—noticed your Marketing team is ≈5.

That’s when rebuilding trust post-shortage and misinformation slows growth.

We helped Happy Family fix this with Integrated influencer campaigns to amplify parenting advocacy.

Result: ≈40% boost in engagement.  
Quick call?

PS—next bottleneck hits ≈10.

DM ≤45 words, TONE:
Saw your post about Cardi B joining as Chief Confidence Officer — Misinformation and stigma hindering feeding equity.  
Integrated influencer campaigns to amplify parenting advocacy. 40% boost in engagement.  
Quick chat?